The key to success in real estate investing is marketing. In fact, I often tell people that “we aren’t in the real estate business, we’re in the marketing business.”
In order to have a steady flow of income, you’re going to need a steady flow of leads. The way to do this is to talk to five leads every day. It’s really that simple, but you have to make yourself do it. Even if only one or two of those leads a week want to talk about a deal, you’re planting the seeds and building the momentum. When you do your follow-up, those other leads are going to pay off, too.
It’s also extremely important to have realistic goals if you want to be happy in this business. There’s no point in making a million dollars a year if you’re stressed out of your mind about it. Using a simple spreadsheet, I show you how you can live a great, happy life with much less than that. If you look at what you want to achieve and work backward, you can determine exactly how much you need to be bringing in every month.
And finally, I show you how to make a scorecard so that you can stay on target every day. And, if you send that scorecard to someone else, they can help to hold you accountable and keep you moving toward success.
For more information on how to do lease options, go check out my webinar at SLOclass.com.
Watch and Learn:
Listen and learn:
- Marketing is the most important part of real estate investing.
- Be a deal finder, not a deal maker.
- How to build an attainable marketing plan.
- The importance of realistic goals.
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