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  • REI In Your Car 99: Dig the Well before You’re Thirsty


Dig the well before you’re thirsty. What’s that supposed to mean?

If you’re scratching your head at the title of this episode, it’s yet another concept that I took away from the recent Mastermind group I attended. (The group is called Collective Genius.)

The reason this admonition resonated with me is because I was guilty of this early on in my investing business. I was guilty of starting out right… but was not finishing well.

I did well in ramping up my marketing, then I got a few deals, got busy with those deals, felt comfortable with the incoming cash, got lazy – and slacked off on my marketing.

All of a sudden I woke up and my well was dry. And I needed money. Get the picture?

I was thirsty, but now I was forced to re-dig the wells. Not a good situation. Learn to dig the right way in today’s episode.

Listen and Enjoy:

What’s inside:

  • Momentum must be maintained; it’s easier to maintain than to restart
  • Never stop marketing
  • The #1 key to getting what you want

Mentioned in this episode:

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