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  • REI In Your Car 162: Stick to the Basics, to the Core of Who You Are

I happened to read an article in the Wall Street Journal recently that said the McDonald’s company will be making changes in the near future. They are going back to their roots, back to who they are and their core products. It seems that in recent years, they’ve been trying to appeal to the “healthy-eating” crowd—those people who never go to McDonald’s anyway. And it has adversely affected their sales.

That got me to thinking, so in this episode, I talk about how important it is to stay true to your core values. Stick with your course. Do what you know and stop trying to please everyone else.

So what if you choose to stay with wholesaling for your entire career? If that’s what you love to do, then be true to that.

I think a lot of us change our course simply because it seems that’s what we’re supposed to do. Not so.

Listen and Enjoy:

What’s inside:

  • The problems McDonald’s faced in an attempt to appeal to everyone
  • Who are you trying to please?
  • How to stay true to who you are
  • Doing what you love and enjoy

Mentioned in this episode:

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