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  • REI In Your Car 108: You Are in Business to Make Money Today


I broke one of my own rules.

You’ve probably heard me say before that “you are in business to make money today.

By that I mean if a seller is not motivated, not ready to do business, you don’t waste time on that person. They may be ready later, but you must move on to the next potential seller. Because you’re in business to make money today. (I got this saying from Claude Diamond.)

So, I was in a rare situation, but I was given the impression that this particular seller was motivated and ready to sell. And in this episode, I explain exactly what happened.

Instead of making sure all that information was correct with one quick phone call, I drove to the house. As you listen, you’ll learn the rest of this interesting story…

Look, once you begin to ask yourself this question: Is this going to make money for me today? — it will help you prioritize your tasks for the day. It will also help you move through phone calls quickly. You should be able to tell within a few minutes if the seller is or is not ready to do business with you today.

Listen and Enjoy:

What’s inside:

  • Why it’s crucial to prioritize daily tasks — determine what’s important
  • Why I want a seller to tell me ‘No’ quickly
  • The problem with spending too much time with an unmotivated seller
  • Keep asking the question: “Is this going to make money for me today?”

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