The three parts of your real estate business that you need to have in place are:
- Talking to sellers
- Making offers
Once these are in place, that’s when then the fourth one kicks in: follow up, follow up, and follow up. It is the most important part of your business.
If you’re following our marketing system, you know that Gavin and I recommend that you have five conversations a day, plus you need to be making three offers a day. When you are consistently putting in the work to make offers, that means every week you’ll have fifteen people to follow up on.
Maybe a seller isn’t ready to sell quite yet when you talk to them on the phone the first time. They’re not at the motivated seller stage yet, but they have the potential to get there. In this episode, Gavin shares his strategies to warm this lead up over time. First, by manually creating a follow-up process, and then by learning to automate that process, you’ll be able to keep track of and close more and more leads successfully over time.
Watch and Learn:
Listen and learn:
- How Gavin differentiates between cold follow up and warm follow up, and why you should treat these leads differently.
- You cannot automate something that isn’t working.
- Why you absolutely need a whiteboard next to whoever is making the calls for you.
Mentioned in this episode:
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