As a marketing ninja with decades of experience, Richard Roop understands how to create more effective marketing campaigns. Whether it’s mailers, postcards, or social media campaigns, Richard focuses on building relationships and establishing credibility by the type of advertisements he puts out.
What’s better? Putting a very lengthy sales message on an oversized postcard that goes to everyone in the neighborhood, or sending it specifically to absentee owners in a wider geographic area? While some of the best things are really inexpensive, you can’t do them too often because they’ll make you look cheap.
Richard says that you should be a big fish in a small pond, or focus your attention on a smaller market. We talk about the perfect size of a market, and how focusing on a small list can double your responses.
Do you want to do more deals? Then you need to be talking to sellers. Richard explains how changing the call to action can move the needle on how many sellers you talk to. By moving from an “ad style” ad to an “advertorial” style, you can draw in more interested leads who’ve self-selected themselves to work with you.
If you have any advertising that you’d like Richard to critique for you, he’d be happy to give you some feedback as long as you let him turn you into a case study. With decades of experience inmarketing, Richard knows how to build relationships that don’t feel fake or scammy to your audience.
I just signed up for Richard’s newsletter on his website to receive thousands and thousands of dollars worth of free education. I had his CDs in the back of my car for years and years, and I’m so excited to have his resources in digital format now.
Watch and Learn
Listen and learn:
- Richard explains why the magic bullet postcard marketing campaign is so successful.
- What makes a terrible postcard?
- Anything you can do to personalize your marketing will increase its effectiveness.
- Why you want all of your marketing to do the work for you.
- What the Ultimate Strategy is and how you can make it work for you.
Mentioned in this episode:
- Apple Podcast Reviews
- How Richard Roop Lost $6M in Real Estate and Bounced Back
- Connect with Richard on Facebook
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