Ester Telles makes our coaching job very, very easy. She does exactly what Gavin tells her to do, and her business is blowing up. This month she grossed $32,000, even during the shut down. The dedication and grit she puts into this business is reaping dividends daily.
Before coaching, Ester had been in this business for three years, but she wasn’t even paying herself a profit. She talks about her pivotal conversation with Gavin, and some of the changes she’s made to her business model to make herself more profitable.
Because Ester already had a system in place, we wanted her to work with what she had, and focus on what she’s good at. Ester’s marketing is all cold calling absentee owners, and although she has two VAs making calls for her, she also makes a lot of calls herself. She says that you just need to have a conversation with them. She never focuses on the hard sell, and she wins over a lot of tired landlords that way.
I love talking to tired landlords because they’re easier than a homeowner. They understand that you’re an investor and they get that this is a business transaction.
When Ester met with Gavin, she was doing a little bit of this in El Paso, and a little bit of that in Alabama. It was splitting her focus. Gavin told her that if she wanted to dominate the market, then it didn’t matter what everyone else was doing. She just needed to be the best at it. That’s why cold calling and El Paso became her focus.
Ester’s network is huge. She’s even got wholesalers bringing her deals because she’s made herself THE person to talk to in El Paso if you want to buy or sell a house. If you want to do deals with Ester, you can contact her at (915) 320-6774.
Watch and Learn
Listen and learn:
- This is a follow up business. “No” means “Not now”.
- Ester’s in a niche market because she can speak Spanish and English.
- Wholesalers are bringing their deals to Ester because of her network.
- How paying herself first completely changed Ester’s business.
- Why you have to run a business to make money.
Mentioned in this episode:
- Apple Podcast Reviews
- Joe McCall on Youtube
- Ester Buys Houses
- Ester on Youtube
- Profit First
- 15 Secrets Successful People Know About Time Management
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