Over at Carrot, Trevor Mauch and his crew help high-level real estate investors control the conversation online and get more leads. He stops by today to talk about all of the different ways you can use content marketing to build your lead pipeline and increase your online authority.
How relevant is SEO to your marketing? All of the marketing that you do right now creates online demand. The first thing people do when they get your marketing is fire up the search engines and check you out. Trevor says that it’s your job to use your website to build your credibility, and he gives tons and tons of examples of how his clients are doing this.
Every time someone visits your website, you need to answer these questions for them:
- Do they have a solution that can solve my problem?
- How does this thing work?
- Who are they and are they credible?
- How do we take action?
Your website traffic may have seen a dip in conversions or traffic since March. Trevor shares the analytics from his client’s websites to talk about the trends he’s seeing, and how COVID-19 is impacting that. He suggests you address the pandemic head-on, and the steps you’re using to help people through it. People need some assurance that you’re still in business and taking steps to protect them.
The absolutely last thing you want to do right now is turn off your marketing, says Trevor. The analytics support that demand is up and people are still searching for houses and real estate. If you cut off your marketing, you’re drying up your leads pipeline, and in 30, 60, 90 days, you’ll run out of leads entirely.
You don’t need to reinvent the wheel every time you create content. Trevor shares the ways you can create, share, and repurpose your content that increases the eyeballs on your web presence. No matter what marketing you choose, adjust your marketing to address COVID-19. Trevor throws out some different messaging ideas around this situation, and what that might look like.
Watch and Learn
Listen and learn:
- Trevor’s advice for how to set yourself apart from your competition.
- Buyers and sellers are still looking online for solutions.
- Organic search conversions are 3 to 4 times higher than paid search conversions.
- Trevor demonstrates the customizability of Carrot websites.
- Trevor’s three simple videos for retargeting ads.
Mentioned in this episode:
- Apple Podcast Reviews
- Joe McCall on Youtube
- Carrot Podcast
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