One of the biggest reasons for having a website is to build trust with your audience. A nice website can communicate really quickly what your brand is and who you are. A janky website, on the other hand, sends the message that you don’t really know what you’re doing. If you don’t have a beautiful website right now, don’t worry. I talk with REI Conversion founder Jessey Kwong about how he builds solid websites for the REI world.
If a seller or buyer lands on your site, how likely are they to convert? A huge, bright orange call to action button leaves no doubt what you want a visitor to do. Jessey warns that you should put your forms on your front page and stop hiding them on another page, or you can expect your conversions to plummet. A website doesn’t have to be flashy to be effective.
Whether or not you’re optimized for SEO seems to be a hot topic, but what does that even mean? Jessey talks about the different parts of SEO. He builds his websites to be fast and secure, which is half of the SEO game. The other half is content, and that’s going to be up to you. I personally prefer running ads to my website as a better marketing strategy, but there are pros and cons to both of these methods.
Where is your time better spent? Building websites and writing code? Or making offers and talking to sellers? Focus on the $500/hour activities, and delegate the rest of the work to a company like REI Conversion. For my listeners, Jessey is offering a 10% discount; just click on the link in the show notes.
Watch and Learn
Listen and learn:
- One of the biggest problems Jessey sees with websites.
- Why you should stop using your slogan as your headline.
- Automating your offers can help you find properties while you sleep, literally.
- What problem are you solving for your website visitors?
- Start asking, “Who can do the $5/hr. jobs for me?”.
Mentioned in this episode:
- Apple Podcast Reviews
- For 10% off Jessey’s websites, go to JoeMcCall.com/websites, and use the promo code: REImastery
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