Forward-thinking Cris Chico from Virtual Wholesaling knows how to look ahead and predict where things might end up because he’s already been down this road before in the last market upheaval. Cris is an expert in using Facebook ads to find seller leads, so he talks about where he sees online marketing heading as the real estate market changes.
Picking a market isn’t as simple as pulling out a map and pointing to a part of the country that you think would provide steady returns. Cris shares his leads strategy that decides for him where his next market should be.
If you’re ready to get started on Facebook advertising because it’s the easiest platform to start with online advertising, start with a Facebook business page that makes you look like a real person, and not a robot. Cris shares how he targets his audience, and I was completely surprised since it’s the opposite approach I thought he’d take.
How sellers want to communicate in the online world is totally different. They might prefer the entire exchange over text message or email, and you need to follow their lead to keep that relationship casual enough that they’re not turned off by your pushiness.
Cris’s Public Service Announcement: We all have to contribute to keeping the wheels of real estate moving forward. For Cris, this means keeping Realtors and brokers included in transactions and possibly making less money on each deal.
As the market changes, so will the amount of money that everybody can make. But there’s still plenty of deals to find. Sellers who might’ve ignored you a few months ago are ready and aware that they’re in a different position now. Contact your leads and make some offers.
Watch and learn:
Listen and learn:
- The trigger that changed the Miami market in ‘06, and what that means for today.
- How Cris Chico creates targeted audiences in his Facebook ads.
- The three things everyone should learn how to do to thrive in this economy.
- The key to creating a memorable website name.
- The best image to use for your Facebook ads, and how to make that image pop.
Mentioned in this episode:
- Apple Podcast Reviews
- Cris Chico on Youtube
- Virtual Wholesaling website
- Cris Chico’s website
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