Almost straight out of high school, Jason Roberts and Rachel Schneider started their own mortgage company in St. Louis. Working 12-15 hour days, they were able to find great success…..until the market crashed. After filing bankruptcy, losing cars, and a primary residence, they were literally at their rock bottom. But what could have been a disaster ended up being a huge blessing in their life.
They had the chance to step back and figure out what they really wanted in life. They already understood what makes a business successful. And when it comes to businesses, if you understand the mechanics, the vehicle doesn’t matter. So they took everything they knew about running a successful business and started buying short sales.
Because they had lost literally everything during the crash, they didn’t even have enough money to use direct mailings. So they took the foreclosure data, ran it through whitepages.com, did a reverse address search, and started calling the numbers that popped up.
They realized that the core of a real estate business is just having a conversation with someone who wants to sell their house. Relationships are the engine of real estate!
They use a variety of lists to get phone numbers today, including:
- Eviction notices
- Facebook ads
- The state’s probate list
- Pre-foreclosure list from the county courthouse, the state, and the legal newspaper
- Vacant list property
They’ve focused on building the pipeline for their leads, and they don’t worry too much about the ones they lose. And they’ve expanded their marketing because they really think that having their faces and numbers everywhere helps them reach different kinds of people.
If you’re in the Missouri area, they’re offering a real estate boot camp coaching other investors to do what they do on January 31st, February 1st, and 2nd.
Watch and Learn:
Listen and learn:
- Jason and Rachel share their absolutely lowest point, and when they decided to change.
- Finding the kind of marketing that resonates with people is incredibly important.
- What kind of marketing Jason and Rachel currently use.
- Their favorite lists for short sales and pre-foreclosures.
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