If you’ve listened to me or followed me for a long time, you know that I love to outsource parts of my business to make my life easier or to make more money. I’ve talked before about how absolutely essential virtual assistants are in my business. But today, I want to clear up just what exactly a VA should and should not be doing. Because while I think you should outsource a lot of simple, easy tasks, there is still one thing you should not outsource, ever.
First of all, you should outsource your marketing. Maybe this means a VA, or a print company, or even a Facebook ads company. But this is a quick and easy thing to delegate to an expert. You can just send that work to them, and let them do what they’re good at in bringing you leads.
Second of all, you can outsource updating your CRM. Now, you’ll have to do a little follow-up with your VAs, and you’ll have to give them some instructions, but you don’t need to do this all on your own. You can have your VA ask a few pre-screening questions like: What’s more important? Selling this house fast or making a lot of money? These kinds of questions can help you figure out what angle you should take with the sellers.
Now this is the part where you need to stop outsourcing. I know I haven’t gotten to the third item yet, but I will. At this point in the transaction, you need to be calling and following up with the warm leads. The seller needs to hear your voice on the line negotiating and making the offer to them. Don’t try to automate or delegate too much. This will get you into trouble and will waste all of your marketing dollars because a seller wants to talk to a real person that can really offer them a great deal. That’s you. Get on the line.
Once you’ve gotten a deal with your seller, you can outsource that third and final thing. Have the VA send the sellers the offer and follow-ups after you’ve already closed the deal. The sellers don’t even need to know that it’s a VA working behind the scenes for you.
Having a VA is a crucial part of my real estate business, but you gotta know how to use them in a way that benefits you while still building trust with buyers and sellers.
Listen and learn:
- Joe shares the three tasks he always delegates to VAs.
- Joe cautions against using a VA for following up with warm leads.
- Negotiating or making offers should still be a hands-on task for you.
Mentioned in this episode:
- Get Joe’s book “REI Secrets”: REI Secrets
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