We are now living in the digital age. And, with how fast technology is changing, it will only get more high-tech and more convenient. It’s an understatement to say that the digital age has greatly changed communication. Letters that used to take weeks or months to reach the recipient now only takes seconds via email. Phone calls are more streamlined and can be done over the internet. Pagers have been phased out by texting and people can make connections even without officially meeting each other!
And because communication has become a lot easier, the way businesses communicate through their advertisements have also drastically changed. Digital marketing through social media and email automation has widely trended and is still trending.
It leads to businesses asking, “Is direct mail dead?”
No, definitely not. Direct mail is not dead. Yes, there are fewer people sending out letters for personal use but the industry is very much alive. To this day, it remains a $44billion industry and sends out 77 billion marketing pieces in 2018 alone.
Businesses who still use direct mail marketing report to have an average of $2095 in product and service sales for every $167 spent on direct mail marketing. That’s about 1300% ROI. Direct mail produces consistent results over time compared to digital media where trends change drastically without warning.
Direct mail is not dead and because your competition is doing less and less of it, you should be giving it more attention.
If you want to know how to make direct mail work for you, this episode is where I share my secrets.
Watch and Learn:
Listen and learn:
- I prove with statistics how alive and well the direct mail industry is.
- How does direct mail compare to digital media marketing?
- I share my secrets for making direct mail work for my business.
- Why money loves speed and time kills all deals.
Mentioned in this episode:
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