Welcome to the Real Estate Investment Mastery podcast. Our guest, Kyle Rodgers, has a bot program that finds leads within Facebook groups.
I was a little skeptical about this approach, so I assigned one of my coaching students to get set up with Kyle and see how it worked in his Nebraska market.
After 2 weeks, my student has 2 contracts and is working 25 leads; all 25 leads have become appointments, meaning the student is going to see houses and potential sellers!
The bot bypasses paid ads and posts to Facebook groups, so the post goes into the group’s newsfeed. Each campaign gets 300 to 400 thousand views per month at a very low cost.
The post appears to come from a group member, meaning… it doesn’t look like an ad, just information.
Originally, Kyle began using his Facebook process manually—joining groups and posting that he was looking for fixer-uppers.
But the time that took was unsustainable, so he figured out how to use a bot to accomplish the same thing. The bot is also programmed to be compliant with Facebook regulations.
The bot responds to people who express interest and, as usual, the goal is to get the interested person’s phone number and start live communication about the property.
Listen and learn:
- Kyle posts simple messages to Facebook groups that he’s looking for houses to buy.
- The bot can also help find buyers by showing a picture of a house Kyle has under contract.
- Kyle generally uses yard sale/garage sale groups, not real estate groups.
- You can take a course to learn Kyle’s method or you can hire his company to do the work for you.
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