I recently heard Caleb speak on a mastermind and he’s an expert when it comes to PPC and SEO. So I invited Caleb Luketic to the show today and we’re going to be talking about the tsunami wave of motivated seller leads on the horizon. He’s been doing this for a really long time, and I wanted to get his perspective on this increase in trends. If you look at Google search volume for recent trends, you’ll see a huge uptick in motivated seller terms over the last two to three months.
Caleb and I take a look at some of these crazy results together and show you just how high the percentage increases are for terms like “sell my house for cash”. This data shows us that there are plenty of motivated sellers that could turn into hot leads. Using PPC is an alternative strategy to cold calling and texting, and you’ll also draw in people who are already motivated, as they’re actively searching for solutions. Caleb has a ton of great info on this strategy and if you’re interested in learning more, check out his website linked below.
Watch and learn:
Listen and learn:
- How Caleb uses his PPC and SEO strategies.
- Trends in Google search terms and the uptick in motivated sellers.
- The systems you’ll need in place to run a PPC marketing strategy.
Mentioned in this Episode:
Download episode transcript in PDF format here…
Joe: Hey. What’s going on? What’s up, everybody? Joe McCall here, Real Estate Investing Mastery Podcast. We got a good show today. We’re going to be talking about the tsunami wave. And you can see my background. I got some waves going on in the background there. They’re not tsunami waves, but they’re waves nonetheless of what’s crazy about this is motivated seller lead. So if you look at Google search volume for trends and things like that, you’ll see a huge increase or an uptick in the for the last 2 to 3 months of motivated seller search terms, things like how to sell my house fast, people going to Google the different search engines and searching for those kinds of keywords. And I don’t know if it’s just been at historic lows and maybe it’s coming back to normal now, but I’ve got a special guest on today. His name is Caleb Luketic and I hope I got his name right there. But I heard him on a mastermind recently talking about these things. And I thought, man, this is really good. I want to get him on the podcast and talk about these things that are that people are seeing. And I’ve been I put out a message on Facebook about this, asking people, hey, are you seeing the same thing? I don’t do a lot of PPC myself. I wish I did. I’ve always looked at it as kind of overwhelming and intimidating. But Caleb has been doing PPC. When I say PPC, that means pay per click people paying Google money or the other search engines paying the money to show up in their search results for certain keywords like How to Sell My House Fast and things like that. So anyway, Caleb has been doing this for a long, long time and I wanted to get him on the show and talk about what he’s seeing in terms of these this increase in trends. And when I posted it on my Facebook, a lot of people were chiming in and responding back. Yeah, we’re seeing a huge increase in leads from these motivated search terms, and we’re also seeing a decrease in the cost per lead to get these things as well. So we’re going to be talking about that. Maybe I’m totally off base. I don’t know. Caleb will talk to us about it. But I want to also real quick talk to you about this podcast being brought to you by my brand new class called Simple Land Class dot com. And this is something I’ve been doing for a few years now, but we are also seeing an uptick in motivated sellers responding to our letters and buyers buying our properties and stuff like that. So we’ve been flipping vacant land for a few years now and with my sons, my two teenage sons, and I’ve decided to create a course about it. And in the last month or a couple of months and this course is really, really simple. I’m seeing tremendous results, a lot of success from students faster than I ever have seen before in any other course that I’ve taught, which is it’s super exciting. So if you want to get more information of how we’re flipping vacant land, rural, cheap, rural, vacant land, go to simple land class dot com. Basically we’re buying properties for a thousand bucks, vacant lots out in the middle of nowhere, buying them for a thousand bucks. Selling them for 8000 bucks on Facebook. Super simple. Something that you can do with your teenagers if you don’t have any. Maybe your nephews and nieces or whatever. Right. So check it out. Simple land class dot com. And you’re going to learn in that real quick how I will pay you actually to complete the program, which is pretty exciting. And the reason I’m doing that is because we’re looking to buy more land deals and we’re looking to land money on land deals as well. Cool. All right. Let’s bring Caleb on. Caleb Luketic how are you?
Caleb: Joe, doing fantastic. Thank you so much for having me on.
Joe: Good. I got your name. Right? Right.
Caleb: That’s it man, you nailed it.
Joe: So I heard you on a podcast. I mean, a mastermind on Zoom that we’re a part of a week or two weeks ago. And I said, Hey, can I get you on the show? And you’re you’re traveling right now with your fam. I think you’re doing some virtual stuff on the road, is that right?
Caleb: Well, sort of. So we are building a house right now and living in the camper and and have been for six months with the three and a half and one and a half year old. I can relate. So our house is actually done on Thursday in a couple of days. And so the super relieved to have a real house again very, very nice. Nice. Yes plus no wifi for having to travel around some 47 acres, trying to come out there on those lines, all that fun stuff. So it’s been interesting running a digital digital marketing agency with no lifeline. That’s been kind of a it’s been a stretching season, to say the least. But we made it so.
Joe: I can totally relate because we’ve lived in our camper for six months before, while we were looking for a new house, while we were traveling for three of those months and then spent the next three months looking for a place to live, it was a disaster. So it turned out really, really well. But we had four kids in our little camper and the youngest at the time. Was three or four years old, which was awesome fun. And I can totally understand what you’re talking about. And while we were traveling, I had two different hotspots. I had a Verizon and AT&T hotspot because one one would work, the other one wouldn’t. The other one was spending four or $500 a month on Internet. I mean.
Caleb: I got my fair share of hot spots. We have one right now are worse than the T mobile home there. That thing actually does a decent job. It’s not like. Amazing. Yeah. Yeah. Good enough.
Joe: All right. All right. Okay, so let’s talk about this. Talk about what you do. And explain what Google, PPC or search volumes and search trends and things like that are. Explain what you do for that.
Caleb: Absolutely. So basically, I run a marketing agency and it’s actually funny. I never set out to run one. Never happened. I started wholesaling back in 2015 16 and was like, I’m tired of texting, hang on, bandit signs and stuff is like, how can I get someone to do it right? And SEO PPC just figured it out. And unbeknownst to me, many other people wanted that same thing. And here we are a handful of years later with about 200 people on staff and I think 5000 lists a couple of weeks back. And it’s just kind of taken off and so fun. Fun, right? So just give everyone kind of the just general definitions here and they really become key separators between what we do versus with a lot of other people do and why it works so well. Is this seller, this avatar, the individual is pulling out the phone right now, have one of these things for whatever everyone does. Even if you’re 75 or 25, you’ve got a smartphone or smart device of some sort. Just think about right when you’re hungry and feeling like, okay, what do you do? Hey, Siri, hey, Alexa, hey, whatever. Or when I said, Hey, Siri, and you start popping up, but you say, Hey, where’s the nearest Mexican food restaurant? Right? So fine, that was leaking. Or What do you do? You find a roofer by searching no different when you just inherited a house 500 miles away. You’re like the only people I knew were my grandma and people from her church. Maybe, you know, and like, I know how many to sell her house to do search online, only do everything else. What’s really, really interesting here, so there’s two key kind of components like the organic site or the SEO search engine optimization, the organic stuff, right or the right pay to play pay per click ads. And both of them are beautiful because again, people are literally pulling out their phones in like, hey, I got this house, I got to sell it, right? As opposed to cold calling, somebody texting and they’re like, Yeah, I’ll sell my house for $1 million. You know, when you’re like, right. Like you go through how many of those, right? Where these people there’s there there is some sort of is every lead, just a grand slam now, obviously. But you don’t really get a lot of people asking for $1,000,000 for their house either. Yeah, maybe a little bit over. But something prompted them on the phone to search something. And that’s really the biggest power move behind this number. So many big national wholesalers and investors that are doing multiple selling, close to eight figures. And sometimes some of those guys, they do one marketing channel. That’s it publicly and that’s it. Don’t do anything else we can spend all day if that’s a smart or not a smart thing to do. But but it just it just is right. It’s what they are doing and it’s working very, very well. So that’s really kind of how I got to where I’m at.
Joe: All right. So if somebody searches, they go to Google, they just inherited a house. They’re like, how do I sell my house fast? Or they might even Google ugly house buyers because they see their billboards, right? They sell that Google has sell fast cash or whatever. And so a lot of investors pay a lot of money to be featured on the first page of Google. Right. And a lot of these sellers will put their name and number on multiple different websites to try and get as many investors to call them as possible. So it’s a game that you have to be really, really quick and on your toes with because you can spend a lot of money. So it’s been a great source of leads for investors who’ve got a lot of experience and got a lot of money. They can pay for it. But you know, you mentioned some trends you’ve seen recently where you’ve seen these search terms go up higher, right?
Caleb: Yeah. And this is hard to ignore, right? This isn’t just something that. Oh, Caleb thinks this or Joe thinks that. No, this is data straight from Google. Google says, here’s data. Do what you will here. Here it is. Right. I’m going to read some stuff off for you, for everyone, just to kind of wrap our brains around what’s happening right now. So there’s a few, you know, now this is national all over the US there. There are a few main kind of keywords and we’ve got someone else in my house, someone else for. In my house, we buy houses, all of those different doors that are the most common search phrases and little tidbit for you. The ones, the search phrases that can work the contracts more frequently are things that can take fast. And yes, those two words tend to be on our database. And by the way, I mean, we’re on pace to spend $10 million this year on be the Google ads platform for all our clients. And this is just me. Again, Caleb thinks that no data tells me that those are two of those two words. Fast cash tend to give better quality leads. But here’s the stuff that’s just mind blowing to me as we just get through this stuff. So just the keyword. Sell my house for cash, by the way, anybody, if you can fact checking on any of this, going to the Google ads website I went to.
Joe: You can do you want to look at it right now.
Caleb: Yeah, sure.
Joe: Okay. So I went to trends dot google.com. Is that a good place to go?
Caleb: Yeah, that’s another solid one. The one I typically go to and look at the signing into my my ads account and then finding keyword planner and just adding in all of my stuff there. And it tends to bring up all of my keywords that I need with those different trends and different volumes. They’re showing stuff and I mentioned that here on our screen if we want to share.
Joe: Yeah why don’t you share your screen there? And by the way, I was going to I don’t know, I even had a log into my AdWords. And it is it is it even AdWords? Is it because there’s two kind of Google ad accounts, right?
Caleb: So so it is ads dot Google.com is is what it is. And so it used to be ad you see AdWords and then and then got changed to just ads, right. And so actually it’s looking like you got to give permission. We can if you want to Joe, if you want.
Joe: Do I have to give you permission in, in in.
Caleb: I had to get permission on my computer if you want me in, because I want to have to back and leave here. What I actually do is if you want I to shoot you over this screenshot of this ad, you can share it. But I’ll just kind of read some numbers right now for everyone to kind of just see and just kind of get this in their brains a little bit of what’s all coming through this, you know, over the last three months. And there’s two key demographic or two key the data points that we will get when we’re analyzing these trends of a three months change. So changes happening in the last three months compared to the previous three month period and a year over year change. Those are the two main things.
Joe: And I’m I’m going to I’m going to show the thing you just gave me here.
Caleb: So that’s just literally as we’re sitting here, took a screenshot on to my computer and sent that to you of what Google was showing me on my end, what we’re actually seeing here. And it’s something that’s really it’s just really remarkable what is is coming based on just people search. And I’m sure we’ve all seen the news lately of all the crazy, crazy things happening. But look at these. Look at this stuff here. So this three month change, I want you to just look at this. We’re start at the bottom here of those last three some so my house for cash and then going down there if you go to the very bottom of those last three keywords there what I want to know and.
Joe: Can you see it okay?
Caleb: Yep. It looks fantastic. Okay. Those are really a lot of our these six are what we see kind of the most searched six keywords mostly out there. But what I really want to look at is that three month or three month change of those three bottom keywords there. So my house for cash has gone up 23% comparing the last three months here, sort of what would that be like a may, June, July, basically, versus February, March, April of 2022. Here it’s going up by 23% over the summer, 22% for people looking for home buyers, searching by my house, 21%. And even the more staggering change, the year over year change there. Yeah people 312.
Joe: 315%, 315.
Caleb: 315%. 235% for sell my house. Yes, 124% for we buy houses. People come and say, oh, PPC doesn’t work, so it doesn’t work. I beg to differ because, look, I would agree if there if that was a -315% decline, that was a 35% decline. Now, people are in search of things, but it’s very difficult to ignore that.
Joe: So what we’re seeing here, for those of you listening on the audio podcast is these keyword terms Sell my house for cash is up 23% over the last three months and up over 315% year over year. Buy My house is up 21% in the last three months, up 53% in the last year or so. My house fast is up 235% year over year. Explain this competition column here. Yes. What is low? I mean.
Caleb: Basically, that’s just kind of the Google way and that’s kind of a you know, I think that column is was it was tough to nail down. Exactly. That’s just Google’s best way of saying, what’s your competition bidding for that keyword? Is there a small amount, a medium amount or a high amount of people going after that? So it’ll also get you on the far right hand side, kind of how much it’s going to cost you to be at the top page on the low end and the high end. Right. So you can see that sell my house that’s going to cost you money per click, somewhere between $26 and 98. Based on what Google tells me if I’m turning the hold up. Yeah, yeah. There’s a ton of different factors like Times Day. How many people? That’s a month we spent all of the money in that month is down. One thing I can tell you is, is targeting more than stellar. That right hand column is really what you need to focus on. Look at a pound of your top of page this week. We get that high range more than anything actually over that sometimes. Well, I know you guys that are in it sounds kind of expensive. It’s kind of whatever. I’ll be honest with you. Paperclip is a page of just some numbers with some saying, okay, this is realistic and attainable to go get this stuff and do it. It’s it’s actually not as, as wild as you think it is, is the stuff you don’t get. Rob We’ve got clients spending almost six figures are wrong, like there are guys sending them. But we’ve also got guys that are spending two, three or 4000 bucks a month just statistically still doing them. Fantastic. Here’s some key core numbers that you guys just know going into your paper, you’re going to spend money on the average cost per deal that we see our clients be at somewhere between 20 $505,000 through closed transaction. So in that range, there’s a lot of variables that starting to get that person on the phone and talking to them, offering to stash or can you do some to or finance creative options, narrations, other things like that. Can you do those things? Those that can tend it takes less leads to close a contract. Right. So there’s time.
Joe: The other thing is follow up, right? How much follow up.
Caleb: And follow up, right. And that’s 85%. And this is a case of opinion, but 85% of transactions are done in your follow up. It just there’s a very small portion of things and guys on the closures Olympics no one yet but look at what you do but it doesn’t happen every single day. It just does just not. So how that goes, 48 So you’ve got to be following up. You got to be pressing in and talking to people over and over, over those years. But those are your numbers. The average wholesale fee profit from PPC is about $25,000. So we see our clients telling us this, hey, we’re averaging about this guys that are in Washington, D.C. or Seattle, L.A. with much higher inflated home values. You know, they’re more in the 50 to 70000 range, but it’s also a bit more expensive for them to acquire. That’s just house puts still, right? If you’re putting $1 in, you’re getting three, four, five, $6 back at home. What? I’m sorry, but I’m not like that’s just not gonna happen.
Joe: This is important to understand too. You need fewer pay per click leads to close a deal than you do for pretty much any other type of lead, right? Because you’re dealing with a seller who’s, you know, is motivated, who’s typing in these words, sell my house fast, so my house for cash. And so you may need like 30 direct mail leads to do one deal, but you might only need ten or 15 Google PPC exactly the same deal.
Caleb: Right. And those are your those are basically your numbers. We’ve got a couple of clients that take between six and eight leads per contract. That’s definitely out of the norm. Not usual. That’s not your average. That’s your best case like. They are the outliers, for sure. Most people are in that 10 to 15 leads to contract rate. Just do your math and figure it out based on how many how much money is going to get the house right to get this basic math, your average cost per lead is sort of between 250 and $400 for one Metro. It’s cheaper if you go after states and multiple states, same outlet. So again, ten leads it, $300 a pop, then it’s a 3000 bucks. You’re going to need 3000 3500 to get one house. You’re able to know. That’s why you see, guys, the Rick Perry’s of the world out there that are the only channel and they’re spending 40, 50, 60 grand a month or more because they know they know their numbers. It takes this many leads, get this many contracts, this much money, and it’s just okay, now let’s add more analysis and more a very repeatable process there because again, we’re not moving away from these things going anywhere any time soon. Yeah. Might change. We might be researching size things or whatever. Right. But that search feature is not going anywhere. And that’s why it’s such a scalable method.
Joe: Yeah. So then over the last three months, we’ve been seeing a big increase in the search volume. Peoples looking for these words. So what does that mean? Is it mean the cost per leads are coming down or investors just getting more of these leads? What are you seeing?
Caleb: Yeah. So really what we’re seeing is that investors are just seeing more leads in in some cases, the cost is going down in some cases. But, you know, really what I anticipate and what we’re seeing happen already is that it’s more of just how you that your cost per leads go down a hair 20, 20 to $75. Nothing. I mean, astronomical. It’s cutting in half. Right. But what you’re shaving off a little bit, which that for you is there’s more volume than the one. And the quality of those leads are going up because what we saw a lot from about May 2020 to January, February of this year, how do people filling out forms, motivation levels just weren’t big tasks, right? Equate that to whatever you will. Right. The reasons why you can sit there all day long and set status. Speculate. Excuse me about why. But yes, it’s just that’s what what what we saw. And now all of a sudden people are versus motivation. And so that’s really there’s just higher quality and higher volumes of those same needs. That’s what we’re seeing.
Joe: Yeah. Okay. So how does this compare to we’ve been on a kind of like a was a bull or bear. I always get it mixed up a bull market in the housing market for the last 5 to 10 years. Right. So how does the search volume that we’re seeing now compare to what we were seeing five, seven years ago? Are we coming back to more of a normal search terms?
Caleb: Absolutely. So so here’s a couple. The search volumes are. Right. So if we compare kind of the good years, if you will. Now, Google data only goes back to 2013 and 2014. Right. So as far back as we’re going to go on. So but as we look back on those 16, 17, 18, those were like really good, solid years where customer needs were low, lots of volume. It was a really solid time. Those times right now we’re purchasing more search volumes and then before that. So what that leads me to believe is that there is a bit more of a need for there’s a variety of reasons why there’s a bit more need for people or something, pushing them to reach out and say, I need to well, I want to sell, we need to sell. So those volumes are certainly up. Now, what we see in terms of cost per acquisition, the cost to get a contract is compared to then and now. Now it’s just it’s just going to be a bit higher just because people found out, right? All of a sudden, people you can see, what is that? Right, guys that we were doing it back in 20 1678. There wasn’t a lot of competition and it was just like season. I mean, it was just picking deals up left and right. So that cost is still going to be up there, but the volume is higher today. Right now, this is a this is a prediction that search engine teams increase. Just that means trending up. It’s going to be difficult to ignore.
Joe: If you look at this, this is I’m trying to make my screen big here. This is Las Vegas. And I went. To look here all the homes for sale. And I went down here to price reduced in the last day. 312 homes in Las Vegas have reduced their price.
Caleb: And in the last 24 hours.
Joe: Let me change this to in the last three days, 537 homes in the last three days have reduced their price. Now, that could be a $10 price decrease or it should be more. Let’s look in the last. How many homes in the last 30 days. Let’s do seven days next. 854 homes in the last week have reduced the price. Well, I don’t know if I could sort this by. Well, it started by recommended. Let’s look at this. How many have reduced their price in the last 30 days? 4122 last 30 days. Time on red cells. These are homes that have been on the market over 90 days. There’s 403 homes that have been on the market over 90 days in Las Vegas. And they have also reduced their price in the last 30 days. Wow. That’s a lot. And those are not you did not see six months ago.
Caleb: I mean, we were talking I mean, single digit numbers. I mean, crazy to see. And that right there is my belief of why we’re seeing some extra motivation, because people are realizing that the mortgage cooling off and they’re trying to sell before things kind of drop where everyone’s all afraid what’s going to happen to things. It’s very intriguing to see that data that you just pulled up there, Joe, versus what I just shared. We can see the Google search volumes going up again, which are all day is as to why and figure out the reasons why. But is this happening or just it just is right. That data is. And so what are people going to do with it? Well, you’ve got a choice to make, right. Is or are you going to kind of take this off or run with it and make better, better educated offers to buy because now all of a sudden mean, how many hedge funds have you guys seen back down on the last second? I’ve seen a lot of them happen to myself. I mean, think people are pulling back, which is going to shift the way that we as investors have to make offers on properties with this, that and knowing this very soon, hopefully will back more toward the buyer market side of things and we’re just going to cherry pick the houses that we want. So all in all, I see this as a very exciting day.
Joe: Yeah, there’s 1484 homes that have been removed. The price reductions there are for almost 1500 homes in Las Vegas that have been on the market over 90 days, over three months. Now, maybe that’s normal, but. Okay, but it hasn’t been normal the last two years. Maybe the historic average. That’s normal. We were coming from maybe an average of 30 days on market to maybe now it’s 60, 90 days on average on market, which is more normal. But things are definitely changing. And the whole point of what we’re saying here is that sellers are getting nervous and they’re getting they’re starting to lower the price. They’re worried now that they’re going to miss the boom. And so they they’re worried that that is going to be harder to sell my house. I need to lower my price as quick as possible, hoping that they would get for 50. Now they’re okay. If they get 425, they’re okay if they get 400. But they need to hurry up and drop the price and get it sold before it gets any worse.
Caleb: Yep. Right. Look, we’re seeing a lot of it.
Joe: This is also why it’s important to understand creative financing, I think, too, because when our seller before it’s all you had was a cash offer, it’s going to be hard to do a deal. But now if you have multiple options that you can give to a seller where you can maybe tell the seller, I can still get you that price that you need if you’re willing to carry some financing or let me take over your mortgage or lease the property for a little while first. Yeah, there’s still a lot of opportunity with that tool.
Caleb: And that’s why, you know, again, a lot of our clients that go through that stuff, they those that can do that creative stuff takes less leads for them to get a contract just means more solutions you can offer as a seller, the better your numbers are. So.
Joe: Okay, so one of the things I wanted to ask you then is like, what are you seeing as best practices for investors who want to do PPC because they’re seeing, okay, now I might if I would before was ignoring pay per click, but I’m looking at doing it now and they start doing their own ads or they hire an agency like yours. What are some of the best practices that you see investors doing who are doing PPC to get the most bang for their buck to get the most? Needs for the dollar to close the most years. You know what I’m saying?
Caleb: Yeah, absolutely. So it’s actually pretty simple. Number one, it starts with spending the appropriate amount of money. Right. So we’ll talk about that you’re going to need. Right. At minimum, right now in today’s market, somewhere between about 20 503,000 per month to be spending on PDQ to be effective. My logic there, hey, it takes about one to get one house. Why would I spend any less than it takes with the average one deal per month? Right. That makes sense. If you want to go spend $1,000, just be prepared. It might take 3 to 6 months before you get one deal locked up. It’s just going to take time. So so that’s one side of it. But the most important part, I think it’s really the follow up in the system. You have the best system. Best CRM is the one that you use, right? Maybe an Excel spreadsheet. It could be the best. CRM is the one that you actually needs. And so what I see a lot of people make mistakes about is that they can’t tell you how many people have come to me. Hey, Caleb, you know, we’re doing okay. Your marketing kind of stinks. We are. We quality’s okay. Let’s let’s dig into this a little bit more, which is how quickly are you calling these leaks? Well, you know what? Usually within 2 to 3 hours. Hours. Oh, no, no, no, no, no. Minutes, seconds even. You need to be under 3 to 5 minutes when that leak comes in. Because, again, just like Joe, you said it. Right. People are going online. They’re filling out for more than 21, four three. You want to call them and stop them from coming up. Other forms have a conversation with you. Do that. You can take people off of the market. I can’t tell you how many people. My real estate operation, they say, oh, yeah, you’re the first one to pick up the phone. You’re the first one to second you. The first one having a conversation with why their systems are built in such a way that we stop the seller in their tracks from going to other forms. All they can think about is me, my company, our stuff, all they can see. So again, whether it’s you physically doing it yourself or having some automation or a VA, whatever that system is, you’ve got to have that speed to lead, if you will. You’ve got to be faster. That is, if you’re not good luck, you’re not going to have as much success as you could on your own. So really, what are the big two things you spend on your systems? Rating your processes to get to that lead test? Those are the two things that you can prepare for. Do I have those things in check? You know, if you’re doing texting, mail, fantasize, whatever that that marketing channel is going, assess that say, huh, how quickly am I talking to these leads? Is it under 5 minutes? Is it two, three, four or 5 hours? Assess that. Work on that first. Get those processes down in your bit cheaper marketing methods to figure that out before you take that next step up. Because I’ll tell you this right now, I can’t tell you how many people will say, oh, you see, it doesn’t work. It’s this is they’ve taken the wrong approach. We haven’t gotten those systems and those processes down or how they need to speak to those things. And now all of a sudden they’re turned off by a channel that could make them millions of dollars with the right systems and processes and the desire, if you will, to just talk to those leads. So those are the biggest things.
Joe: Nice. I’m looking here and this is just crazy looking at some of these price drops in the St Louis area. And I’m starting to see you just start clicking through these Opendoor brokerage, selling these properties, these big hedge funds. Now, I don’t know what’s going on. Are they panicking? Are they freaking out? But they’re starting to sell their inventory and they’re the ones taking a lot of the aggressive price cuts.
Caleb: Well, I’d say, honestly, those are the ones that we’re setting the comps to. Right. They were selling all those high comps driving the prices up. And that’s what was I mean, I’m sure you’ve seen it two of the last few days. We’ve seen hedge funds taking what was 1.7 trillion of a loss and just staggering eye popping numbers that you’re like, man, you know, that’s just crazy. So it’s interesting. We all think we’re going down this year. We’re going down, but kind of back to normal. We’re going back to some normalcy a little bit.
Joe: Yeah, this is insane. I’m looking here at this one property opendoor bought. Wow. Okay, I need to find a better example. Opendoor bought this home in 21, so August of 21. It’s not even been a year yet. They bought this home. Who knows? I can’t tell what they bought it for because it’s not recorded for some reason, but they’re already selling it for 263 grand. I could dig into it and find it, but why would they be selling a home that they just plot? And you know what they were doing with these? They were they were renting them out. And so who knows what? I can’t see a price history on this. But anyway, but.
Caleb: We’re seeing that a lot and we’re seeing a lot of those houses come back behind from those the Wall Street money that they’re starting to offload some of these houses because they were starting to realize that, you know, they overpaid on some stuff.
Joe: Here it is.
Caleb: For the seller, I guess.
Joe: Here it is. They bought it. They bought it for $260,700. This particular house. And look, this is a good, solid neighborhood. They bought it for $260,000. They listed it for five months later for 283, and they’ve dropped the price down now to 263. So they’re going to sell this thing at a loss after you factor in commissions and holding cost carrying costs. I don’t know if they put any work into it. It was pending. Oh, my gosh. This property since they first listed it, has been pending one, two, three, four times. They did and then they changed realtors. So it’s contending going through four times because of rising rising mortgage interest rates or whatever buyers backing out opendoor do a good job fixing the house up inspections too much. Yeah. So things are things are changing. Things are which is good for investors may not be good for the rehab or although I’m talking to rehab or is Caleb that are still doing well I think because they’re they’re coming in they’re doing good solid rehab work and they’re pricing their properties aggressively. But I’m worried about these investors that are buying they’re trying to rehab on the higher upper end, hoping to sell these things as quick was was counting on appreciation, didn’t have multiple exit strategies only had one exit strategy. But but um, this is we’re talking about PPC. You talking about Google. Caleb somebody who’s like, Oh man, this is cool. I want to get into this. I want to start learning either how to do PPC on my own or how to hire an agency to do it. What do you recommend? What do you tell those folks?
Caleb: Yeah, so really, I mean, we can help out a lot of those different factors. We actually teach people how to do their own ads. We can do it for them. If you’re like, Hey, I’m kind of brand new at this one, go to YouTube and start a bunch of stuff and practicing some of those things I recommend for folks that are like kind of worried about that, spending that money, go learn on the search engine optimization side of things. First you can just the best time means that you have enough dollars against anyone or it is a really strong method. That’s how I got started. I still have a have a website that is 36 contracts and $0 on the marketing side. It’s just phenomenal strategy to get into it just your time. But if you guys have the funds and you’re ready and willing to do PPC, here is really the things I would challenge you to go. And either you have to go to find somebody to hire. Go find one who knows what they’re doing and not just do this. I’m talking about nos motivated sellers because here’s a couple of one specifically thing, one keyword that we waste a lot of a lot of money on. Oh, of that’s us as investors, also first time homebuyer programs, loans, etc. You don’t think of those things you get to waste hundreds of thousands of dollars on. If you just have a regular Joe coming in to run your ads, they’re not going to know what that is. They don’t have a knowledge of the market. So you want to find somebody that’s got that knowledge, that’s done transactions and is either has done or is actually doing what is going to save you guys thousands of checks. Any question? I’d love to talk to every one and just get as much advice and value as I possibly can. But the good news is the only one of me and Caleb you’ll find myself, they are literally searching search on social media and anywhere. I am literally the only Caleb. Caleb in the world can’t find anybody else with anything else. Just just me. So, yeah, it’s hard to not find me.
Joe: So I put the link there. Caleb Luketic. And I like what you said there. You know, somebody who’s just getting started, they don’t have the money yet to maybe hire an agency. You can learn almost anything you want to learn on YouTube. To SEO and doing PPC. And somebody was asking in the comments, what is PPC pay per click? So is are there some good channels you like to send people to? Caleb Do you do you even do any of your own videos on your channels?
Caleb: Yeah. So we, we’re trying to work on actually getting some free content out there about this. We do have some paid coaching programs where we can teach people we know the people, see if they want to do it on their own, even actually find an employee training employee and implement them into your company to run your SEO piece and all of that stuff. But again, just go on YouTube. If you guys have the money to go in the on stuff, do YouTube is such an incredible place and again, we are trying to add more value there. It’s one of those things that’s been on the agenda for a solid year now. We just haven’t got into it yet. We’re trying to do it by the end of the year. But just do some research on it. There’s tons of free channels out there that are going to teach you the basics. And as you get those that are just going to level up with experience as you go about things. I mean, you guys don’t have a lot of money to invest in stuff. SEO is nominal to begin investing the time into being literally and spend any any money on stuff like simple like the domain name and stuff, you know, 20, 30, 40 bucks. Right. It was just my time. And that time that I invested has produced hundreds of thousands in revenue year over year over year and just compounding. Man, I will argue day and night that SEO is number one like it is that data on data on data to show that it is good when you’re up on SEO is where you get rich.
Joe: Yeah. Okay, cool. Matt Andrews in the house. What’s up, guys? What’s up? So real quick, we have just a few more minutes. If you have a question for Caleb, type it in here. We already answered this question. What is PPC? We’re getting a lot of good comments. Very interesting. Good stuff. I like this, Scott. Saint Louis University in the house. Here we go. I haven’t heard this in a long time. It’s one of my favorite hats. Any other questions we’ve got here real quick? And I’m probably going to wrap this up before the questions start actually coming in. But if you want more information on Caleb, you know, here’s the thing, too. I understand you can go to YouTube and find information on anything. Problem is, you can find information on anything and you can, like, actually get overwhelmed with 500 different ways to do something. Or some of the videos may be old and outdated. Some of them may just may not work anymore. So I’ve always recommended investing in your education. Try to get the best course you can get on whatever it is that you’re wanting to learn, whether it’s Google Pay, Google Pay per click, or SEO Search Engine Optimization. So Caleb would be a good place to go to. I’d recommend going to his website right now. Caleb Luketic dot com check out his website. Get some more information on that. So you have some courses, maybe some coaching programs, and you have an agency kind of where you do it for people, right?
Caleb: Yeah, absolutely. We do all that. Whatever anybody needs help with, seriously. I don’t sell people on stuff like that. Yeah, you need it. How can we help? Help? And you just have some general questions. I’d love to chat and actually go to my website to find free PPC and SEO guides. Exactly. Pretty much a step by step process of how to do this stuff on there. There’s no videos or anything yet, but it’s just a good a year. Here’s the best expectation setting for what to do. Go and check that stuff out.
Joe: So nice. Well, thank you, man. Caleb, you will see all later, guys. Have a good one.
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