I always get excited for my vacant land coaching calls. My students are doing fantastic, closing deals, and making good profits. One of my students has a great marketing strategy that is a no-brainer and I wanted to share it all with my podcast listeners because it’s so simple and effective. What she does is she sends her offers in a 9×12 envelope and also includes a self-addressed envelope as well so the receiver can simply send the contract back to her should they accept.
This technique is perfect because it speaks to elderly sellers who might be more averse to phone calls and emailing. It’s a manual process and it takes some time to implement, but it’s a solid strategy. Right now, my students are averaging about a 2% response rate, so if you send out 1,000 letters, you’ll get 20 calls back, which is really good. Whether you’re doing land or houses, I think you should test this out and see what happens.
Listen and learn:
- Recent successes with my vacant land students.
- Why sending manual letters is still a great marketing strategy, especially for older sellers.
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