Joe: Hey. What's going on? Joe McCall. Welcome to the Real Estate Investing Mastery Podcast. Super glad you're here. I love doing these shows because we're going to talk to some cool people like Robert Wensley and we're going to be talking about how he and other investors are going from zero to million-dollar months using one simple software. It sounds crazy. Sounds spammy. I know. I get it. But listen, just bear with me. Pay attention here. This is really important. And we're going to give you an opportunity to get in on this software if you're interested. This is legit. I personally know people that are using it and are crushing it with this software. It's a it's a super powerful software that helps you find the most active investors and buyers that are buying in the community. And it gives you a platform to market your deals on. And there's people that are killing it with this thing right now and don't think it's just another prop stream or something like that. No, this is completely different. And you're going to like this. And I'm honored to have the guest, Robert, on the show with me today. And we're going to show you some screen shares and all of that. So, listen, if you are listening on the audio podcast, I'm glad you guys are here. We're going to be sharing some things on the screen. You might want to go to my YouTube channel and you get the video of this. All right. I appreciate you listeners, your audio listeners. But today in this podcast, you probably need to go to YouTube to watch this video. Another thing to listen. If you like this channel and you like the stuff that were given to you, please give us a thumbs up like these videos and subscribe to my channel I am working on. I guess I'm building out of my studio, getting some cool things. If you can see in my background here and I'm still working on this, but we're going to be doing a lot more content and education and helping people and it's going to be a lot of fun. All right. So I'm going to bring Robert on. And Robert. Robert Wensley, how are you man?
Robert: Amazing, amazing. Just out here in Scottsdale for Carlos Reyes and Sal Shakir's event All-In Freedom, beautiful, beautiful place for having to jump on. I think your listeners are in for a treat today. I have a guy, actually. He's flying right now. He's probably gonna be landing. So we're recording this set over the last 24 months has gone from pretty much zero wholesaling to over 2 million per month. So there's a few people have had a million per month this year, but there's even a smaller group that has actually achieved 2 million a month in the Southeast. So really excited beyond the podcast today and hopefully we can give you guys the exact playbook on how we do it, how we're creating this new era of mega wholesalers that are data and tech enabled.
Joe: I love this because I've said this from the very, very beginning. It's all about finding the buyers first. Finding out what the buyers want is so much easier to sell people what they want rather than what you have. And when you can find out what they want and you can bring it to them on a silver platter and then you can make a lot of money. Absolutely right. Yeah. So talk about your background a little bit and how did you discover that to build this software and what was the big need? Why did you do it?
Robert: Yeah. So I initially had zero plans of going into real estate. I did my undergrad at Harvard in finance and economics and was thinking about going and working on Wall Street. And then I was doing these summer internships and just absolutely hated them. You know, it's just you're sitting there behind an Excel spreadsheet, you know, being an Excel monkey, trying to meet some rich guy, gray haired guy with another few million dollars, you can buy another yacht next year. I was like, Man, yeah, I can make a hundred a year, but I want to become a business owner because the guys I saw that were really enjoying their lives, you know, they had that entrepreneur lifestyle where they were their own boss could do what they wanted. So I was, you know, trying to think of business ideas. And I'm sitting in my dorm at Harvard and I see Tarek and Christina on Flip or Flop on HGTV. I'm watching that show just killing some time. I'm like, man, this guy is making like 50, $150,000 per deal. If I could just learn how to do that and do one or two deals per year, then that would be a lot more fun than working in finance. So of course I didn't have any money and I didn't know anything about how it would be back then. So I figured, Hey, I'll go work for a house flipper for a few years. I learn the business almost like a master's degree out, you know, out in the wild. And then once I learn the business, I'll go ahead and do it on my own. So started off working on a company called Express Homebuyers in Washington, D.C. and we were trying to scale up flipping. But I know that going, Yeah, you know. Brad Chandler Yeah, good, great guy, super, super great visionary, taught me everything I knew in the first three years and we were trying to scale up flipping. But if you've ever tried scaling up surfing, you'll realize like, it's really hard to do. It's a great way to put yourself out of business real quick because you're gonna be putting out millions and millions of dollars on the street. A ton of risk scaling up construction is really difficult. So we tried scaling up, flipping, didn't work, then discovered wholesaling and it was just like, you know, mind blowing like, oh my God, you can make almost there's just almost a. As much money wholesaling just fucking paper than you can flipping and you can do it way faster. It's actually a scalable model. So that was the first.
Joe: Without the risk and all that liability.
Robert: Yep, absolutely. Absolutely. The cash conversion cycle, you know, people like I can make twice as much money on Flip. I'm like, Yeah, but by the time you do a flip. I could wholesale ten deals. Yeah. So is it actually more money? So that was the first business we took to a million a month. And then afterwards I told Brad, Why don't I work for you for three years after three years and I quit due on my own. So after three years, I started working on my own and started building this software just for myself and my friends. Up until last April, it was just me and my friends use it. And, you know, the second company that that we used it with, they went to a million a month. The third company, they went to 2 million a month. So we saw that company after company was popping in, like getting these crazy results, results that I never expected possible. Going into it, I thought maybe we'll get, you know, ten, 15, 20% boost. But we had these companies that were just shattering records. So last April, we opened it up and it just it just exploded. And now I'm sitting here with you.
Joe: Well, I've been hearing about this thing, and I looked a little that I looked a little bit at it late last year, and I thought, this is really cool. And I just got busy, kind of forgot about it. And then somebody put us together a couple of weeks ago and I started looking more and more into it. I'm like, Oh my gosh, this is amazing. Robert, let's get you on the podcast. I was talking about it, so can we jump in and just kind of see what it is and you can explain what it does kind of as you're showing it to us. Will that be all right?
Robert: Yeah. I love to share my screen here. Yeah.
Joe: I see it good there. And if you're again watching this, I'd please zoom in. That's as big as I can make it right there.
Robert: So, yeah. So fundamentally what we've done is created a marketplace for all the off market deals. You can see here on the map. These are a lot of market deals have been listed on Investor Lift. It's just exploded. I think within about 3 to 6 months we'll have more deals per month flowing through Investor Lift and all the I buyers will be coming in per month combined.
Joe: So just to be clear, these are deals that are not on the MLS. These are deals that other investors are putting on here that they're trying to sell.
Robert: Exactly. So if you're listening to this and you're not a wholesaler, you're flipping, you're looking for deals also like jump on an investor, look, create a profile. Yeah, because this is where all of the biggest wholesalers in the country are all moving their deals. You know, Carlos Reyes, Sal and Alex, Cody Sperber, Tarek El Moussa, you name it. All the biggest guys. Sean Terry. If they're big on the back end, it's investor look that they're using to move their deals so fundamentally on the front end. You know, we're just trying to give get a better buyer experience. It's 2022 and you know, people are sending out MailChimp email blasts with like, hey, here's a link to my Google drive with the photos, you know, and spamming Facebook. And when you try to scale up, you can't scale when you're doing tactics like that. So, you know, 20, 22, the first thing we did is just revamp the entire buyer experience where we basically have kind of like Zillow meets eBay, where people can come on, they can bid on properties, but then they can also, you know, do the buy it now option, which is great as well, helps people make a lot more money per deal. But this is the front facing side of things where the real magic comes into play is on the back end. And what we're doing on the back end is think of it almost like the Wikipedia for buyers. Okay, so when I turn on cartel mode here? You see, I have profiles built on 3.6 million buyers across the country. Okay. So as users come on, they're building out profiles for buyers. And the cool thing about it is if you have a buyer and I have a buyer, when you bring that buyer on, if I have already built out a profile of that buyer, that buyer's already logged in or registered and put in their buying criteria, things like that. It doesn't create a duplicate profile, it just unlocks that existing profile. So if I want to look at like Scott Steinbeck here, for example, I can see all the deals that he's done. And what we're doing is we're geotagging them for all the areas that they invest in, and then the system will allow us to then go and and send the deals out to all the people are actually active and interested in deals in that area. So no more like spam sprays spraying prey, just send out deals to everyone. We're getting much more targeted here and actually sending out deals to people who are actually active and interested buying deals in the area. So step one of what we're doing is, number one, building up profiles for all the investors across the country. Step two, what we've been doing is we've actually been monitoring all the data on what these buyers are actually doing when they come on the system. So every email, click, every inquiry, address, requests, offers, submission, all of that's been tracked and. He's actually scoring the virus almost like a credit score. Okay. They're also scoring them based on all the deals that they're doing, not just on investor, but you can also link up their LLC support and the deals that they're doing off of industrial X. So all these buyers are being built up, scored and tagged for the areas that they're investing in. And what we're trying to get to is air based dispositions. So, you know, Elon Musk famously has this quote. He said, If your competitor is racing to build A.I. and you're not, you're out of business, you just don't know it yet. So, you know, every month we spin off 25 million plus emails, over 50% of those are open. So about 12 and a half million people are going and clicking on the site, looking at deals. And then after that, there's this whole journey of like, hey, like, did they look at the deal that this submitted inquiry, what did they do once they hit the site? Now that there's been spin off, we have hundreds of millions of data points that really show us at a really high scale what buyers are actually interested in. Yeah. And now what we've been experimenting with is feeding that into it. We call it a neural network, A.I. And by this time next year, what I believe is you'll be able to come in to investor left, click a button and you'll see, Hey, here's the top ten guys that are the perfect buyer for this deal. Okay? We've actually already tested it on a couple of accounts. We ran a couple of tests. I ran a test with my buddy Corey Geary here in Phoenix. And we fed his deal into the AI, and it spit out ten names, he called all ten names. Eight out of ten were interested in the deal. He was freaking out. He laughed like walked over to Salesforce. He was like guys guys you gotta come see this, check out this AI, this is crazy. So that's that's kind of like what we're getting to.
Joe: I had Corey on my podcast.
Robert: Corey is great. Corey is incredible. He was one of the first first users on an investor list. So that's what we're trying to get people to do is air base disposition so we can fully automate this vote, but try and get to the point where literally you have a list of like, here's the ten guys offer, sure, buy this deal. And then we're going to take that to the lead level where even when your leads come in, you see a list of like, hey, here's the guys that are going to be interested in the sale. There's a probability, we think that they're going to be making an offer. And here's kind of a range of where we think their offers might come on, come in. So that's what we're trying to get towards right now is not live. But you have tools like God mode, cartel mode, things like that, which I won't dove into crazy deep on this webinar, but if you go on our site, you can watch full demos on how those all work. But the main thing, the main thing is helping people sell deals faster, higher prices. So the average user that comes on, they usually have a fee of under $20,000 when they join. Okay. Now the average assignment fee over the last 30 days was $34,000. So how do you go from $20,000 per deal to $34,000 on average per deal? The way you do it is by driving more demand, getting more buyers, looking at your deal. But not just any buyers, getting the perfect buyers, looking at your deal and getting those bidding wars going. If you get those bidding wars going, it's easy to make five, ten or $15,000 per deal. And then as a result, you end up making twice as much money for a deal with the same amount, if not less work. Yeah, so it's pretty amazing.
Joe: By the way, those of you that are interested in getting more information, there's a 10% coupon. 10% off coupon. You go to Joe McCall dot com slash Lift, Joe McCall dot com slash Lift and take a look at it and get it. That gives you 10% off. Now talk a little bit about the this is billed for. Oh, who's this for? Who's this built for and who is not built for?
Robert: Yeah, let's talk about who is not built for it. If you're doing if you haven't done a deal, don't buy this right like you should be. Spend your money on marketing to go get your first deal, your first few deals and reinvest you on the acquisition side so that you get to the point where no trying still dispositions. I think the earliest you should buy this is maybe if you're doing about three deals a month. All right. You can kind of hack your way through selling a deal a month or two deals a month or even three deals a month. But once you start getting, you know, three plus deals per month, I think it makes sense to go spend a little bit more money on tools. Yeah. So if you're doing less than three deals a month, I don't think it really makes sense to buy it because you should be investing in marketing. You know, I loved it. You know, there's a lot of people out there that are like, oh, take out a credit card and buy my product. But then what's going to happen is you're not going to get that three plus deals a month. You come on and then you're going to you're going to churn. And I don't want people every customer I bring in, I want to bring on for life.
Joe: The funny thing about that is it makes the platform better, doesn't it? Because if you're already an experienced investor and you're putting your deals on. Here. It just ensures that the buyers that are buying deals off of this platform, they know, Hey, man, I'm going to get good deals here. I got a bunch of deals that bunch of beginners are putting on.
Robert: Yeah, and our higher level. So everyone starts off on pro, which is kind of open to everyone, but then we have some higher levels. Pro doesn't come with buyers. It comes with tools to build. Your buyers list comes with something called God mode, which will allow you to build your buyers lists really, really fast and efficiently. But then once you hit about $100,000 per month, you can prove it with HUDs and you get another endorsement. Then we move you up to a tenant level, which comes with about 900,000 buyers, pre-built emails, phone numbers, all of that. And then once you hit a quarter million dollars per month in a site with these with HUDs to prove it, then you move up to the highest level, which we call cartel boss, which has the full 3.6 million buyers through emails, phone numbers, geotagged, all of that. So what we're doing there is trying to do some quality control because there's a lot of guys that have tried to build deal sites in the past. I think last time I checked, there's 22 other deal sites. Yeah, but what happens is if you get too many newbies coming on posting like junk deals that don't have proper numbers, then you're not going to attract the best buyers. You're scared away. The best buyers is going to take them an hour or two just to find one good deal. So what we've done is tried to actually limit the number of people coming on and do some qualifications on who comes in, especially on the higher levels, so that we can keep the deal quality higher than any other platform. And I think that's been one of the successful things that has helped us really catapult and just explode past every other deal platform that's out there for off market deals.
Joe: All right. So let me let me just kind of go back to that again. If you're just getting started, this may not be the platform for you right now. If you're doing already a couple three deals a month, take a look at this. And so somebody who is doing just a couple, three deals a month, what can they do? Again, an investor lived in the platform they can post their properties on there. Is that right?
Robert: So you can post your properties and then we have that you're going to bring on the the entry level. What you can do is you can come on, bring in your buyers list, geotag your buyers and send texts and emails through the system to your buyers to market your deals. But the strength of the platform that is going to be a function of how strong is your buyer's list? We're not giving you a buyer's list, but we do give you is a tool called God mode. And how God mode works is I remember when I was first trying to scale up nationally, we would go into a new market and how we would build buyers list. It was we would try to get the most access, download all the cash realtors. Then we'd get on stream, download all the cash buyers, skip, trace those all, text them all and try to build our buyers those that way. And it does work, but it's really, really slow. You get a lot of false positives with cash buyers. So for example, a lot of Persians, Middle Easterns, Asians, buy stuff, cash, and they'll show up in those data sets. I know my mother in, she's 60 some years old. She bought her house in cash because she's Persian. She also bought a condo for one of her daughters in cash. So she shows up in the stream. Data sets, is a cash investor and gets bombarded with phone calls of people calling her and saying, Hey, I got this sweet flip opportunity. 650 ARV are you interested and she has no idea what we're talking about. So what we found is like just looking at cash transaction is not a really fast and effective way to identify real, real estate investors. And we were trying to think of a better way of doing it and the methodology we came up with that very simple but very effective. It's much, much faster. And what we're doing is we pulled in all the tax record data for all the properties sold across America. And then we just started looking for properties that were bought and sold in a relatively short period of time with some sort of increase in price, you know, some modest, somewhat relative increase in the actual price point of that property. So if something was bought six months ago for 400,000 and then last month sold for 600,000, what do you think the chances are that that was a flip, probably like 98%, right?
Robert: And then when we see those, what we do is we tag that entity or that buyer is like, hey, this is a potential buyer. And then we ask our algorithms, hey, go back into the data sets, go back into the tax records, find everything else that this entity has bought and sold. And so the algorithms go, they find, hey, you know, Joe McCall has done 27 different deals, and they'll bring those back and link them to a profile for you, Joe, and they'll give you a thousand points to your buyer score every time that they link up a deal. And then for every city you've done a deal and it's going to geotag you for those areas. So what this will give is an investor have the power to do even the most beginner level is you can come in on any deal that you have to sell, look at a map, stretch your radius out as far as you want up to 50 miles and see every single real flip that has happened around. Around those deals and then see all the names of who did those flips, what they bought them for, what they sold them for, when they bought them, when they sold it, hold time, profit, all of that. And then. But what really makes it powerful is you can just filter by buyer score high too low. So if I'm in a new city, let's say I had a lead come in and Seattle, Washington, I've never done a deal in Seattle, Washington. I would be 100% confident that I could sell that deal because I'll just go into God mode, set my radius out, see who the top 500 buyers are in that area that are doing 50, 100 or 200 deals a year. And if you called, Joe let's say you had a deal to sell and you had 50 guys to call that had all done over 50 deals in a market. What do you think the probability is that you're going to sell that deal?
Joe: Really high.
Robert: Really high, yeah. So what we found is that approach is much, much faster and more effective than just looking at cash transactions. That's number one. Number two, the other challenge with building buyers lists is LLC. Skip tracing sucks is awful. If one tells you different, they're lying to you. I always say our sucks, it just sucks less than everyone else's. What we did last year before introducing Skip Trace is we tested 46 of the biggest job tracers in the country and then picked the top three and plug those in for skip tracing. But still, like you're looking at like five or ten maybe if you're lucky, 20% accuracy rates on skip tracers for losses. So you might have to burn through 20 phone numbers before you get the right one. So we're thinking, okay, how do we solve this and make it more efficient? And what we came up with is when you skip trace, was anyone on God mode, skip tracers, a buyer, every other person on the network gets that skip trace. So at this point, pretty much the entire country, every buyer in the country has already been skip trace. When you come into God mode, you're not having a skip trace. The phone numbers are already there. Okay. We're thinking about, okay, how do we make this even faster? Again, what we did is we gave the users the ability to validate or invalidate phone numbers so you can make a phone number, correct or incorrect. So that way, if you went into, say, Seattle and you called a thousand phone numbers and you mark them, correct or not? Correct. When I come in later, I can piggyback off of the work you've done. So we got thousands and thousands of just from managers all across the country making phone calls and validating this these phone numbers. So this time next year, I believe when you come in to God, you have like every single phone number for every single buyer. You don't have 20 different phone numbers to call. You just have the one that's the perfect phone number. It saves a ton of time.
Joe: Yeah. Wow. So then what do you recommend the investor does do is just call all of those buyers that come up, right?
Robert: Yeah, call or text. I like texting because it's faster, but just put them through some sort of campaign. If the buyer's score is really high, I'll call if the buyer score is low. You know, if I'm doing like 500 buyers, I'll probably just text them if it's a buyer score. But usually what I'll do to start off, just trying to sell a deal really fast. Come in, look at who the top 5 to 700 buyers are and filter hide a low buyer score, grab the top 50 and then I'll actually go deep on those. So what are the things that we introduced recently to really take the skip tracing to a next level is we're like, hey, LC, skip tracing sucks, but people skip trace. It's pretty good, right? Like what if we could solve LC Skip tracing just by instead of skip tracing? LC Skip tracing people so are using the open corporate's I don't know. So open corporate is this really cool platform where they're scraping all the Secretary of state websites every month to pull in all the officer information, all the registered agent information and put it in this open data site. I was like, Hey, what if instead of skip tracing that, I'll see we go look up the officer, a registered agent, if we get a hit there, go skip trace that person, because then we could go from like a 5 to 20% accuracy rate up to 60, 70%. So we called up open corporate's and licensed their entire data set. Super expensive to do it, but we plugged in registered data from Corpus for every LLC that they have in America. And then when you have those really high buyers scored buyers if you want to dove deep and so doing the LC skip trace I could go let's say you're all see popped up I could go click registered agents or open corporate search there pop up your name and then skip trace you and then there's there's probably about 60 to 70% probability that I get your phone number and then I give you a call. I adjust the buyer's list. And then once I've once I've validated your phone number, everyone then on the network, when they come back to that same area, we'll see. Hey, okay. Here's Joe McCall's phone number, healthy. So really just trying to build like the Wikipedia of one place to go for buyer.
Joe: And again, if you want more information on this, guys, if you go to Joe McCall dot com slash Lift, I do get a commission, but that link will give you 10% off coupon. So go to Joe McCall dot com slash Lift and there's a lot of videos in there that kind of demo everything that we're talking about here. Absolutely. So while we were talking, I was on the platform looking for some deals here in Saint Louis. Kind of where I'm at. And the I'm finding some deals here. I don't know if they're deals yet or not. I haven't looked at much, but some of these people are not from Saint Louis that are advertising these properties there. They have different area codes. They're from out of state or something like that. And some of these look like good deals. So I'm just wondering, like, who are. Yes. I've just found two with area codes that are outside of the Saint Louis area. Who are these guys that are advertising these properties that I'm looking at now?
Robert: Yeah, good question. So what happened after we introduced Investor Lift is we created this shift in the market where it used to be. I think it helped with this as well. It used to be that if you're wholesaling, you were just wholesaling your backyard. There was like a couple of guys that were doing like multiple states or nationwide, but it was like very, very small, maybe a handful. I could count them on probably one hand who is actually trying to trying to scale nationally. And and, you know, two, three years ago when you told someone, hey, I'm thinking about creating a nationwide wholesaling company, they would think you're crazy, right? They're like, Well, I mean, that's insane. You got to have boots on the ground right now. What happened is and what was preventing a lot of people from really, truly going nationwide was just like I remember the first time I tried going nationwide. You know, we're doing a million a month in our home market. So we're like, hey, let's go tack on five more markets and do 5 million a month in five markets, right? It seems like it makes sense with the six months we got our asses kicked so hard, we were back in our home market like, you know, was asking us how the hell did we, like, screw this up so badly? And really what it came down to was dispo. It was actually easier a lot of times for us to get properties under contract virtually in some of these other markets. But the problem would always come and we tried to sell those deals and if you can't sell the deal and find a buyer, everything you did on marketing sales is wasted. All those marketing dollars, all the sales commissions, everything like that, all is 100% wasted. So we need to come up with a solution. I built investor love to solve it, to allow you to be able to go sell deals anywhere. And once we launch that, what happened is guys would come on, they'd be in one market and then six months later they're in five markets and then a year later they're wholesaling across the whole country.
Joe: So these are investors. These are wholesalers that are in Arizona and Colorado, somewhere else outside of Missouri. They're getting these properties under contract and they are putting them on the platform for people like me to come and look at. But they're also getting information on who the active buyers are and they're actively doing outreach, trying to reach those buyers about this deal. Is that right?
Robert: Absolutely. Yeah. So you can come in, they can see, you know, everyone in that area, if you're in that area, chances are you're gonna be in the data sets and they'll be able to look you up and, you know, give the right deal to the right buyer if you're buying 20, 30 deals a year in your market. And I got a perfect deal for you, I want to reach out to you so it doesn't matter where I am. I would say, like we're creating this new era of mega wholesalers where you will be able to trade houses like trading stocks, and that that's kind of the new era that we're trying to create.
Joe: All right. So talk about, are there some people using this platform to call wholesale deals? You know what I mean by co wholesale, where they will find somebody else has already got a deal and then try to put it on here to wholesale it.
Robert: Yeah, there, there is. We do. I'm, I'm like, hey, can I like j be on your platform? Like, or is it like, not allowed? My whole thing is like, wait where you get the deal. I don't care about it as long as you're not posting deals without someone else's permission. Because I remember when we first launched, we had this issue where, you know, someone would take a deal to five different companies and be like, hey, here's some of your key, some of your keys to my deal. And then you got to go in at five different prices, which just is just retarded. So we've done a lot of stuff in this system where we only allow one copy of a deal at a time because I think a co wholesaling is fine as long as it's done right, as long as you don't have, you know, five guys trying to move the same deal. So we try to limit it like one company move in one deal. If you want to call wholesale, it's fine as long as you have permission from whoever has the property under contract. And you know, you don't have five guys putting out the same deal. There's there's ways to do the JVing right. And there's a lot of ways to do JVing wrong. You know, like there's a ton of people who are giving investors a bad name because they're not JVing correctly. So we try to encourage people to do it correctly and they do it correctly. Then, you know, it's fine.
Joe: Nice, really cool. This platform is amazing. I'm just looking at it now and just summarize maybe one more time. If somebody is looking at this and thinking, Oh man, I can sell my deals here, or This is a way to just help me make more money on each of my flips. What, what would be the first thing they need to do.
Robert: Yeah. So I would go to your link, sign up for a pro account. We run onboardings every Tuesday and Thursday, so if you sign up today, it's Wednesday. Whenever you're listening to this, you'll get an invite from our team to jump on an onboarding. And when we onboard, you, either myself or my brother, is going to teach you how to use the system to drive traffic to your deal and how to post a deal that just posted deal that is going to just sit there and not get any offers, but post a deal in a way that is going to drive a ton of traffic. So we're looking at the data all the time on which type of deals move really fast. Which ones don't? What type of postings move deals really fast versus which ones don't like we found. Here's some interesting stats I will drop in. You can use this even if you're not an investor. We looked at the data on the number of photos it takes to sell a deal. If you post less than 35 to 40 photos, the number of offers you get is like is like next to nothing. Once you rank about 3540 photos or people can actually see the layout of their property. What we find is the number of offers shoots through the roof. So like we'll teach you tips like that. Also, the average assignment fee for a property with a video walkthrough versus with out properties with a video walkthrough. Make an average assignment fee of $7,200 more on our properties. With our video actors, it's the same. So we teach you all this stuff on a video intro and then we'll teach you how to use guide mode to go build your buyer's list and take it to the next level. Finding the perfect buyer for every deal that is willing to pay a premium because the deal is so good for them. And my hope is if people are listening to this, you know, everyone comes in on pro, but if you're sitting at a couple of deals a month, three, four or five deals a month, and maybe you're making 50,000, 60,000 a month. If you plug in to God mode and use it correctly, usually within about two or three months, you should be north of 100,000 per month and then we'll move you up to the next level to lieutenant level word. Now you have 900,000 buyers already pre-built emails, phone numbers, everything where you can click a button and go start last year deals to all the buyers in that area. And once you have that, usually those companies will come on, tap into that and then other services start going up even more. They start being able to do more deal volume, and then before they know it, a few months later, now they're up north of $40 million a month. Now they're moving up to cartel boss level. I have 3.6 million buyers, another able to sell stuff in any major city just like that. It's not going to help you as much in the rural areas. Right. Rural areas are always tough. You probably have to do innovations, things like that if you got to make deals in the rural areas. But if you're moving deals in major cities, you know Forrest Blackburn's on his way over right now first month on Investor Lift, he did 40,000 the next month he did 200 then 500 and some, then 717 million, then 1.3 million. And then last January he set a record on the system. His team put 2.7 million on the board with just a team of five guys.
Joe: Somebody is going to ask, how did he get those deals?
Robert: So most of our users, it's a good question. Most of our users are really PPC heavy. There's a million different marketing channels out there. They all work. If you're just getting started out, you don't have a lot of money, but you have a lot of time. So you're going to want to start off with texting, cold, calling, some of those those channels that, you know, take a lot of your time but don't cost a lot of money. But what I always encourage people to do is once they get on and they're starting to get consistent deals, you've got to get into digital as fast as you can because digital scales, you can't do 2.7 million a month with five guys. If you're cold calling, it's going to take you 30 plus leads a lot of times on cold coins to get one deal versus on PPC. The top teams are closing one in eight, one in ten leads that come in just on autopilot through the website.
Joe: All over the country.
Robert: All over the country.
Joe: So and that's something that's important to understand, guys. It's it's actually cheaper. Your cost per lead is way less when you're targeting the entire nation with the Facebook ads or Google PPC ads.
Robert: Yeah. And I actually am not a proponent of true nationwide targeting. You can save a lot of money and get cheaper leads, but what I find is you get a lot of junk and a lot of junk areas which then screws you up on dispositions. Okay. So you can get if you're truly just going to Google ads and target the whole country, yeah, you can get like $30 cost per lead. But if I look at the data, I look at the companies that are north of half a million dollars a month, north of a million, the guys I've hit 2 million and none of those guys ever did. True nationwide. Okay. All because like a handful of really good markets where the metrics made sense and went deep on a handful of really good markets, like the first company that did a million a month, they did with just five markets. And so what you'll find is if you focus. More on the major cities. Your cash conversion cycle is going to increase. Okay. Yeah, your marketing cost is going to be higher, but your cash conversion cycle is way, way better. I always say there's only two metrics that matter in this business if you want to get to a million a month. Number one is return as spent. For every dollar we plug into marketing. How many dollars do we get back? And number two is a cash conversion cycle. How fast when we plug it to orange marketing? How fast are we in that back? I have a friend. I was just on call with Josh Coe in his top campaign right now. For every dollar he plugs into it, he gets $33 back. And his average cash conversion cycle on that campaign is less than 40 days. Wow. So he's got a money printing machine where he plugs in an hour.
Robert: And like, less than a month and a half later, he's pulling out 33. If you look at the top hedge funds in the world, the top hedge funds in the world maybe make 20% a year on their money. And they have like a wait list of people that are like trying to get like take my money to buy. But these guys are doing ten x 15 x 20 some guys, even 33 acts on campaigns, which is absolutely absolute, absolute incredible. You're not going to get there overnight. But if you really focus on the data, you absolutely can get there.
Joe: Guys. Awesome. And you guys help investors with that with some training. I'm assuming there's some networking that goes on behind the scenes with other Investor Lift users.
Robert: Absolutely. Like it's fun. I have users who are like Robert, even if you didn't have software, I would pay just for the community. Our community is super, super strong because it's all guys that are doing real deals. You know, a lot of times these guys go to other masterminds, they walk into the room and they're the biggest guy in the room versus they come on investor list and they're sitting there, you know, we just had blue collar cartel boss summit once a year. We get all the cartel bosses together and we went down to the Dominican Republic for this last one. And now you're sitting in a room where everyone in the room is north of a quarter million dollars per month. These are so really strong community. The big guys, the small guys. Small guys help the big guys, too. Everyone's helping each other. And we do office hours every Thursday and the Facebook group is really, really strong. So the other thing, too, is those office hours, what we'll do is we'll bring on some of the top guys in the nation on those weekly calls and have them walk through their business. Exactly, exactly how they achieve certain things like, hey, check out my Google ads account. Here's how I'm doing this. Check out my Facebook ads account. Here's how I'm doing this. Awesome. Here's structure, my call center. So we're taking all the best practices and try and disseminate those across the entire network.
Joe: Oh, that's awesome. It's exciting. We're past our time. Robert, I appreciate you being here. Sorry for keeping you late. Robert Wensley from Investor Lift. Guys, if you want 10% off, you want to go check this out. This is for serious players only go to Joe McCall dot com slash Lift Joe McCall dot com slash Lift I can vouch for it. I've been looking in it. It looks amazing. I know guys that are using it that are like, don't tell anybody about it. So it's really cool. You're going to you're going to appreciate it. And thank you for being on the show, Robert. I appreciate you.
Robert: Thank you, Joe. This has been a blast. And yeah, we'll hopefully take a lot of your listeners to the next level. And let's get get some of them scaled up to our plus spots.
Joe: Thank you, Robert. We'll see you guys later. Take care, everybody.