Gavin and I were talking about marketing in our recent boot camp and if you’re a real estate investor, you know that everybody always wants more leads. They feel like that’s the answer to every problem. But I’m here to tell you that maybe you don’t need more leads. Maybe you just need to better manage the leads that you have. Most investors would generate more business simply by doing better follow up on their existing leads and making more than one offer to sellers.
The truth is that 75-85% of your deals are going to come from follow up. If you’re trashing leads after talking to a seller once, you could be throwing money out the window. Asking sellers the right questions helps you uncover additional opportunities. You might be able to throw out an option that works for them, like listing their property with an agent. You should be sending an offer to every seller lead that comes in and make multiple offers. Most of the time, real estate investors don’t have a lead problem, they have a lead management problem.
Listen and learn:
- Why following up on existing leads gets you more offers.
- Why you should send multiple offers to every lead.
- How good follow-up sets you apart in a competitive market.
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