Joe: Welcome. This is the Real Estate Investing Mastery podcast. Hey, what's going on, guys? Joe McCall, Real Estate Investing Mastery podcast, got a special treat for you. A lot of you have seen and you've heard of this guy, Ryan Pineda is in the house and we're going to be talking about. I mean, there's a lot of things we could have talked about, and I asked him, Is the man whatever you want to talk about? I said, I'd like to talk to you about something I want to talk about. That's not necessarily real estate related, but it has more to do with internet marketing, YouTube, Instagram and stuff like that. And Ryan is just another level. He's got a huge audience, a lot of influence doing really, really well in multiple businesses. And so we're just going to ask questions about how does he keep it all together? What is he doing? What's the secret? And hopefully get some good nuggets and tidbits for you guys. And even if you're not in the internet marketing world because this is the real estate investing podcast, right? You're going to learn something from this in terms of working hard, setting goals, always being always putting yourself out there. I'm telling you guys, even if you're just doing deals, even if you're just getting started wholesaling or doing whatever right. Understanding these principles of marketing influence, whether it's Twitter, YouTube, Instagram, TikTok, whatever right that is really, really going to be important for you and your business, especially if you want to grow and do a lot of deals. All right. So if you're watching this live right now on YouTube or on Facebook. Tell us where you're from. Leave any comments. Put them down in the chat below. I'd love to bring them up and spotlight you. And then, you know, if you have a question for Ryan and you want to ask Ryan about what he's got going on, go do that if you're listening to the audio podcast. Thank you so much for being here and listening. I really, really appreciate it. Let's just jump right in. I got Ryan here. I'm going to bring him on over and let me see if I can get this to work. I pressed the wrong button, Ryan, what up? Good to meet you and see you fine. I mean, you just told me a minute ago we've met before, but that was back like four years ago, wasn't it?
Ryan: Yeah. Quite a while ago, out in Orlando, Clickfunnels Funnel Hacking Live my first one ever.
Joe: What year was that again?
Ryan: Twenty eighteen.
Joe: Wow, that was four years ago. That was the year I won my two CCC. Whatever award thing right? Yes. Yeah, cool. And I think I was I was leading. Was I leading one of the tables or roundtables or something like that?
Ryan: Yeah, they these little small breakout groups and I remember going to yours. I went to a couple other guys who I'd seen online like me, and this is pretty cool, just like getting to pick these guys brains on what they're doing.
Joe: And man, you've exploded since then. What? So I'm looking forward to to getting to know you a little bit more. I saved all my questions, guys, so I could ask Ryan these questions here live on this podcast. And so, Ryan, you're in Las Vegas, right?
Joe: Cool. And you're all over YouTube. I'm trying to grow my YouTube channel. I've been putting content out there for ten years or so, probably. And but I've never focused on it and done it with quite the excellence that you have done, but that, you know, of all the different things that you're on, would you say YouTube has kind of been the biggest growth driver for you?
Ryan: You know, it's interesting. When I first got on YouTube, this was back during the pandemic in March 2020, I was kind of looking around at where the world was going. You know, I was mainly just focused on my my real estate business. For those who don't know, you know, I was flipping a lot of houses. We usually flip about a hundred homes a year here in Las Vegas, and I just kind of was like, Man, I think people are going to be doing the social media thing like way more being locked down. I think it's like YouTube and TikTok and these things are going to explode. And at the time, I wasn't really on it. Like, honestly, I didn't watch YouTube. I didn't watch Tik Tok. Like, I didn't really take it seriously. Like, I had an Instagram and I had maybe like twelve or thirteen thousand followers. So I was like, pretty known in small circles. But I never wanted to, like, make content as like a full time gig. But I just remember sitting there at the house and I'm like, You know, I can't do anything, you know, we're locked in. What am I supposed to do with my time? And so I started watching these other YouTubers like Graham, Stefan and me, Kevin and these other guys, and they started talking about how much they were making on YouTube, and they weren't even investing in real estate really like they were buying a property here or there. And I was like, Holy Moly, like, I think I'm on the wrong side of the game. You know, these guys have more influence for real estate, even though I do way more than that. And it wasn't to hate on him or anything else. It was just like, that's the way the world is. And so I can either embrace it or I could, you know, be like all my other buddies and all my other masterminds who just hate on it. Yeah. And so I said, I'm going to start making videos, and I decided that YouTube was going to be the backbone just because I felt like with YouTube having Google behind it, with the way SEO works with people, what? In that long form, content to learn, you know, real estate investing was like, I'm going to make this the priority, and so that's what I did. I made it the priority, but I also still focused on getting better at short for them too, because I saw that TikTok was a really for lack of a better word, addictive app. And I was like, Man, I think this is also going to be pretty powerful. And so if I just focus on both of these, you know, long form and short form, if one wins, then I'll be either I'll be able to pivot either way. But if both have a place, then I'll be on both. And so I think today I wouldn't say that YouTube is better than TikTok or Instagram. They all have a different purpose. But I think TikTok just passed YouTube as the number one most used social media so
Joe: Isn't that crazy?
Ryan: People are on TikTok a lot.
Joe: That's crazy. All right. So Ryan, let's rewind a little bit because and then I want to ask you some more questions about Instagram and YouTube and TikTok, because I'm just I'm just wondering, I'm still like, Am I in the Stone Age? Is am I am scratching my head thinking, this is this. I thought TikTok is going to be a fad, but it hasn't been. But people don't. Some people here in my audience don't know you yet. Ryan and I encourage all you all to go watch, just go to YouTube, do a search for Brian Pineda to see his challenge get over two hundred and ten two hundred fourteen thousand subscribers. I think I just saw and go, look him up on Tik Tok. But Ryan, talk about what you were doing before you got into real estate. You were playing baseball or something.
Ryan: Yeah. So I was a professional baseball player. I got drafted by the Oakland A's in 2010, and that was literally all I wanted to do. I could care less about real estate or being a content creator. And I got released three years later and I had to kind of figure out what I wanted to do with my life. At that time, I was playing minor league, so I wasn't making a lot of money. I was making twelve hundred dollars a month on the minor league salary.
Joe: And so that was only in the months you played, right?
Ryan: It was only on the months I played. Yeah. So I mean, I literally made like six or seven grand a year while doing that. And so I had to learn to be frugal and live on nothing while still practicing and trying to pursue a dream. And I had also learned how to do side hustles because I wasn't able to get a real job because I had to go leave for six months. So I ended up getting into real estate in 2010 as well. I became an agent and I absolutely hated it. I just wasn't very good. The market was totally different than it is today. It was the exact opposite of what it is today. Nobody wanted to buy. Prices were at all time lows and it was hard to sell a house. And so and even if you did sell a house, your commission was small. So I didn't like it and I got discouraged because I saw so many great deals I saw back then as a naive twenty one year old. Like what now? People, in hindsight, see, I was like, How can you tell me these aren't good deals? What could they possibly go down to? You know, I'm looking at a house that was built two years ago for $80000 and two years ago sold for three hundred and fifty grand. Like, how can it? I don't get it. And then, you know, I had buyers and they were like, No, it's going to drop. It's going to keep. I'm like, to what? And so I always
Joe: Was this in Vegas?
Ryan: This is in Vegas and we got hit the hardest out of anyone. So to me, I just saw the opportunity, but I couldn't do anything because I just didn't know about all the ways you could fund a deal. I didn't know about private money or hard money or creative finance. I didn't know any of that stuff, but I just knew that real estate was a great investment. And if I could ever one day figure out how to get the money, I would do well. Well, fast forward 2015, I learn about hard money. Finally, five years in being a realtor, never heard of it, never learned about it now and I learned about
Joe: So you were just doing the retail side of things.
Ryan: Yup, yup. And I finally learned about this hard money thing I got. That's what I've been searching for my entire life, because if somebody will just fund these deals, I know how to find deals. And so that's exactly what I did. I got a hard money loan on my first flip. I didn't have a down payment, so I ended up maxing out all my credit cards to get the down payment. And I went 50 GS in debt to really do these first couple of deals, and thankfully I was right. You know, the first deal made twenty five grand. The second deal made 15 grand.
Joe: You're you're fixing them and flipping them.
Ryan: Yup, yep. These were flips. I didn't even I still didn't know what wholesaling was. I was just like, Yeah, I can find deals. These are just MLS and Craigslist deals. And do those deals. And I just kept rolling them and rolling them. You know, I did five that first year than 20 than 50, then a hundred and fifty. And I've been doing 100 every year since. And you know, I made a lot of money flipping houses. And that in turn led to a bunch of other businesses that I started along the way. You know, I've got a CPA firm called True Bucks. We've got hundreds of clients all over the country. I've got a future flipper for education. We've got thousands of students now. I've got a fund. I needed capital. We just in the last five months, we've bought four hundred and sixty units. We have an e-commerce company. We do Amazon automation. We've got over 300 stores we manage for our customers. Obviously, I do all the YouTube and content creation and now we're diving into the NFT space as well with merging a lot of this real estate in the real world with crypto and NFTs and, you know, fractional analyzing real estate and metaverse. And it's like there's a whole bunch of stuff in that whole lane as well.
Joe: It's it's overwhelming, right? Like, how do you I'm looking at your website now. You all should go check him out, Ryan Pineda dot com and you've got if you click on work with me right now and you've even got, Oh, what's this golf with Ryan? I heard you talk about golf on some of your videos. What is this
Ryan: Dude so funny? You know, people ask me all the time. They're like, Hey, can we do like one on one? Can we do zooms? Or I'm like, No, I just don't have time. Like, you just heard everything I got going on
Joe: This is such a good idea. Yeah, you click a golf with Ryan. Book your session. Here's Ryan. I love golf, and I play probably three or four days a week. What am I in here in St. Louis? And so cool. I mean, I haven't seen your website here, but. All right. Finish your story. Sorry,.
Ryan: But you got to tell me your handicap now.
Joe: Oh my handicap is horrible you know, 18, 19 or something like that. But I just started playing two years ago, and there's a country club just 15 minutes from our house. I live in the suburbs of St. Louis, and so where we are, it's it's really hilly and a lot of hills, rolling bluffs. It's just a gorgeous course. And it's it's in the top three in Missouri, maybe top five. But yeah, I just fell in love.
Ryan: We're going to have to play because I'm actually going to St. Louis, to film, because we have an apartment up there. We just put on a contract. Seventy seven units. It's got a bar. I guess it's a really like hip bar down there. So really, I'm going to be down there to film, probably in the next couple of weeks.
Joe: Oh, come on. I'll clear my calendar.
Ryan: Yeah, we'll do it. My head of Ops two for Pineda Capital loves golf, so he and I always go play when we go looking at these properties and stuff. Oh, nice.
Joe: Well, we'll talk after this interview, but this is a really pretty course. You'll love it. I think I mean, Vegas got some nice courses. I've never played down there.
Ryan: But oh yeah. So anyways, the golf with me, things started like this. So I started golfing last year because I bought a piece of land that I was building my dream home on. And it's on a golf course and I go, Dude, I don't golf like I used to play baseball, but you know, golf since I'm going to live here on a golf course, and so I start getting lessons and all this stuff, and then I get the golf bug man. Once you start playing, you get the bug and I'm starting to play once a week, sometimes twice a week, and I'm bringing all my employees and buddies and we have fun doing it. But after a while, I'm like, I'm kind of bored, like golf with you guys all the time, and I just have this idea. I was like, Dude, all these people that want one on ones, what if I just took them golfing like that would be way better than a one on one zoom for an hour? Like, imagine just hanging out in person for five hours on the golf course. Like, you'll learn way more doing that and have fun. And so I started doing it. I just said, You know what? I'm going to test it out. I don't know how many people would want to do this, but like, I'm just going to do it. And so I said, OK. And this was the one Instagram Story. I was like, it's 2500 bucks for one round with me, two people per like round, like somebody has sat with me on the front nine. Somebody else sit with me on the back nine. We'll play the whole course, we'll have lunch, we'll have, you know, driving range. It's going to be a whole experience. And I kid you not like 20 people signed up in the first day. I was like, Holy crap. Like, there's that many people that want to do this urgent.
Joe: You're not charging enough.
Ryan: I know. And so I was booked out for months with this golf with me thing. And so I started charging five grand after that because I was like, Dude, I'm like too booked out. And so, yeah, that's what I do now. Honestly, every Friday, I would say as long as I'm in town because I'm also out of town a lot, but like, I'm always golfing with somebody from that package every Friday. And it's fun. I've actually met some great people, some people who are now doing business together. It's awesome. It's because you meet a different caliber of person to somebody who's willing to pay five grand to go golf like they've got something they need to talk about. That's pretty high value, man.
Joe: Good for you. I'd never thought about doing that. And so what's your handicap?
Ryan: I've been getting a lot better lately, but. I'm about like a seven right now.
Joe: Oh, man. If you find I'm I'm curious, like being set being so good at baseball. Was that a hard thing to adjust and learn how to swing a swing? A golf club instead.
Ryan: It was tough at first. I mean, being an athlete, like I was like hand-eye was always good, but I just couldn't figure out how to hit it consistent. And then I ended up getting a coach and shout out like, everybody, get a coach and whatever you want to do well at who used to play baseball. And so he was like, Hey, here's how you have to think about this. And so he started to relate it to baseball more, and I was like, Oh, I get it now. And then it was like instant. I went from a guy who was in the nineties all the time to being in the 80s and now shooting in the 70s. So I used to get to par this year. That's the goal.
Joe: Oh man, I love playing. I usually walk. I'll play nine holes and walk. And that's why I can play three or four times a week. But you know, when I when I. And this is a lesson for everybody. Find a hobby, something that you're good at or that you enjoy rather right? But put it on your calendar. And so what I've done is because I need about two hours, right? And I played about an hour and a half, but because it's on my calendar, I get so much done leading up to that, right? Because it's on my calendar, I got to plan for it. I got to make sure I leave in enough time. I got to make sure it's not cutting into family time in the evening. And so I'm just so much more efficient during the day, getting my work done so I can be there to golf. And when I'm on the course, I can just I don't even listen to AirPods. I just listen. I just think when I'm playing by myself, just watch and think I come up with the best business and marketing ideas while I'm out there playing.
Ryan: Totally agree, dude. Everyone needs quiet time and just the one time, the golf course, a great spot for that.
Joe: Well, cool. Yeah, let's play when you're here, man. I'd love you to the course and I think you'll like it. Hopefully it'll be nice weather. We're still kind of in the 50s right now, but anyway
Ryan: Of course. So that would be new for me in Vegas. You can't walk courses. It's too hot and too hilly.
Joe: Well, we'll see how it goes, how much time we have and with what's going on that day. But that'll be cool. All right. So you started, you started doing real estate, started getting some, doing some getting some traction with that. You still have a brokerage. I remember seeing a video recently, you're thinking about closing it or something like that, right?
Ryan: Yeah. So we have we had a real estate brokerage here in Vegas with almost 200 agents, so we built that up pretty fast, too. And recently, my partner and I made the decision to switch everyone over to Real, which is, you know, one of these nationwide brokerages kind of like they've got the revenue sharing stuff. And in conjunction with that, we started a whole new company, which I forgot to mention called Wealthy Agent, which is real estate education for realtors and teaching them the things that make them wealthy, you know, like doing transactions every day and cold, calling every day and going to make you wealthy. Like what makes you wealthy is learning to buy the real estate, learning to do your taxes the right way, building a personal brand. And so like, we focus on these things that I know have made me a lot of money, even not as a realtor, but can easily be transferred to the realtors. But along with, Hey, how do we increase GCI? How do we get more leads and build our supply and all that stuff? So that company is is growing. That just happened like a month and a half ago. And so, yeah, just kind of building that up, and it's been fun.
Joe: So you have I'm looking here at your website with the wealth agent. You've got at least six or seven, six or seven companies. Is that right?
Ryan: Mm hmm. Yeah.
Joe: How do you do it like this? Take it! Take a look at two books CPA. This is an accounting company. Yeah, it helps the tax services write how much involvement of your time is involved with that business?
Ryan: Um, not that much, man. I mean, obviously I'm the face and the content drives the leads there, but I'm more on the strategic side. So my partner Matt and I are partners on it. He's the CPA and he's running the day to day, which is his full time gig. And we talk probably once a week about what's going on over there, maybe once a month if things are rolling and they don't even need anything. But he'll usually come to me more like an advisor of like, yo, whatever. Or he'll say, Hey, you know, can you make a video about tax? Because we're not getting as many leads and so I'll make a video and it'll drive traffic again. And that's one thing to to say. You know, we're talking about content creation and all that. The backbone of all those businesses is essentially my personal brand and building content, and I've been able to do everything we've done with pure organic content. I haven't had to do paid traffic. I haven't had to like I just started doing emails. This year, it was just strictly social media content, and, you know, all those businesses you mentioned are all seven figure sum eight figure businesses. So it's not like they're just random. Like, I know people will start a business and they'll be like, Yeah, you know, I got 12 businesses and it's like, No, you don't. They're all like, These are all very individual businesses with their own SOPs and work charts, and they service hundreds, if not thousands, of people. And you know, true bucks is it's a cool business. I honestly, I would say true bucks is the one where financially it's not the best compared to all the other ones. You know, tax requires so much manpower and labor versus you would know a digital business where you don't need as much and the margins are higher. And so tax sucks on that part. But the good part about tax is that when somebody comes to true books, not only do we help them and give them great service, but a lot of those people end up buying the other stuff because they get such great service so they might join Feature Flipper. They we know how much they got right. We can probably say, Hey, if you've got a place money, I've got a penny to capital, we've got a fund, you know, and so it's a great funnel that way. And everyone who's in the other companies also needs tax. So like, that's also the beauty of what we're doing is that there's an ecosystem where we don't necessarily have to go and get leads for every company. You know, if one company gets a buyer, well, that buyer will need these other products and services with the other companies to
Joe: That reminds me of something I remember talking to Pace Moorby about. He turns his expenses into income, thinking in terms of Alright, well, if I'm spending money here, what if I bought a business or started a business? So instead of giving my money to somebody else, I turn it around into a source of income. Yep, yeah. Pretty fascinating. Yeah. All right. But you mentioned a partner in your CPA business. What about your lunar income? You have a partner in that as well.
Ryan: Yep. So I've got a partner in that, you know, literally comes interesting because I never thought about getting in the e-commerce business. That one's kind of different than everything else where they're all pretty real estate related. But you know, about a year and a half ago, Tony, who's now my partner, reaches out to me on Instagram and he says, Hey, dude, I want to start one of these Amazon automation stores for you. I'm like, Dude, whatever, like, that's just stupid. He's like, No, like, let me show you, it's legit. And I said, OK, so and for me, I was literally just doing it for the content because I if you watch my channel, for those of you who have it, I do a ton of side hustles just for fun because that's how I get started. Like all interview e com guys, car wash people, couch flippers, you know, T-shirt, vintage t shirt flippers, shoe flipper, like everything. And so I go, Yeah, I'll do this just for content because everybody is like, it's a very popular thing, like on YouTube and other stuff. And so I do it. And all of a sudden, like, I'm seeing that this is legit, like my store is selling stuff. I'm not doing anything. It's making money. And sure enough, everybody on my channel was like, Who's your guy? Who's your guy? Like, I want a store I want to store from, like, holy crap, like, all right, this is going to have to be another business. And we launched that middle of last year. And man, the e-commerce business is a whole different ballgame. Yeah, in terms of, I would say, infrastructure like we don't have a problem selling stores like I honestly don't even advertise it and we sell a lot of stores and I purposely don't advertise it because I'm still building our infrastructure on that. Like, I've spent so much money on building out softwares and development and teams. And you know, that company has more people and employees than any of my other companies because we're just literally growing so fast and it's fun. It's totally different than everything else. And like the opportunity, there is significantly higher than any of the other companies still.
Joe: So what percent of your time is spent in the e-commerce business?
Ryan: Um, honestly, I would say I spend more time in the e-commerce business than I do all the other businesses, really, because the other ones are on autopilot for the most part. I mean, you know, the house flipping company, I don't go to houses like they're doing their deal with books like I mentioned. I don't really do too much in true books with future flipper. Honestly, I have a weekly Zoom call for one hour, and that's really my only commitment as far as my time. And then we have a quarterly mastermind, which is a few days in like, so I'm present at all those. But you know, as far as everything else goes, it's just like any of the other companies like I provide strategy like I'm the engine for the marketing and the leads and the content, but I'm not day to day in anything. And even lunar is the only one where I'm truly like more day to day than the rest of them because there is so much that we are constantly working on, and I have to make sure that it's going the right way because it. It's very like that company just has the potential to be so big and it has to make sure we do, it's nowhere near like ready for me to be on autopilot.
Joe: OK? Because now you're also starting to talk about crypto a lot in NFTs on your channel now. All right. You know, you watch meet Kevin Bright goes from the real estate listing agent guy to now talking about stocks and crypto and politics. And if you looked at, you know, the same with Grand Graham Stephan and a bunch of other people that have maybe even Chris Crowe, I think is doing a lot of that now. But like, have you looked at it as a YouTube or not, even YouTube? Rather, I'm sorry. Have you looked at as it like an audience growth strategy to talk about the things that everybody else is talking about? Or have you thought about like, you know, do you look back and say, should I just have only talked about real estate? Does that make sense?
Ryan: Yeah. Now, so a couple of things. One, I could never only talk about real estate because I just I love so many different parts of business, and at the end of the day, I don't even think I would call myself. I mean, I am a real estate guy. But like, if I was to like, look at myself, I'd be like, I'm just literally an entrepreneur or even an opportunist. And so, you know, when I was flipping couches, I got kind of famous for that on YouTube, and I started this whole movement of couch flippers and furniture flippers. That was an opportunity. And, you know, flipping houses was an opportunity. When I decided to become a content creator, it was just an opportunity that I saw in the marketplace. And when I look at crypto and NFTs, it's another opportunity that I see that's like the best use of my time. E! Commerce also the same. And so I don't make I I'm different than them in that. I don't make content for the views to get subscribers. I make it because I enjoy it. And like whatever that opportunity is like, I'm all into that business. But also it it's just something like I know is a better opportunity than whatever else I'm doing right. Like I could go flip houses and get better at that. Like I could go from 100 to 200 flips easily if I wanted to focus all my time and energy on that. But it's not the best opportunity. I have three other things I could do that have a far bigger are lie. And in the end, I'm not like so passionate about building my house flipping company it doesn't like. At the end of the day, flipping houses is really about making money. Like, there's other businesses that are very rewarding in other ways, like when feature flipper, when I teach people how to flip and it changes their lives and we do all these things and like, I get those DMs and those text that's fulfilling for sure. Flipping houses, I'm not like, super fulfilled about that. So, you know, with Meet Kevin and all those guys, I do think that for them, they're on to the next trend because their sole focus is getting subscribers views and all that because that is their business. At the end of the day, you know, they don't really have back in businesses, it's just strictly their brand. For me, I've never talked about the news or done any of that kind of content, even though I know it would give me way more views, way more subscribers, because I just don't care. Like I am not going to go read the news every day and talk about it. It's just I would rather die than do that.
Joe: I'd rather play golf.
Ryan: Yeah, and that's another thing. So like, I go play golf because I want to play golf. I don't really give a crap about having to grow to be the biggest and best, the fastest. Like, I just literally want to do only what I want to do. And if people don't like it, then whatever. I don't really care. Yeah. So with the crypto on the NFT as though I am super passionate about that, not just because I know it's a huge opportunity. It is. It is literally, I think, the opportunity of my lifetime. You know, people talk about the internet boom and, you know, all this stuff. I think with where we're at with metaverse and NFTs and crypto, it's the opportunity of a lifetime. And you know, there's so much in the real estate world that is going to be changed through all of this technology. I mean, when people talk about the blockchain and how it's going to change, title companies 100 percent like title companies should not be making the amount of money they make. When this goes onto the blockchain, it like costs should decrease dramatically when you start thinking about how you can fractionalized syndication. You know, I run a fund like I know the problems with syndication. One of the biggest being, yeah, you got to tie up your money for five years and there's not really anything you can do about it. You know, like, you know that going into it and when we sell it or we refinance, that's when you'll finally get paid out. While the moment you can syndicate and have your NFT a shares and then you can go sell those NFTs publicly at any point which you think is the right time to exit. Or maybe you just need liquidity, right? You don't even want to sell, but you need to. Having that ability to do that is. Is going to change that or change the game. You know, the metaverse and real estate, that's going to happen and there is a whole different beast that is not even one percent of what it can be. And so when I see all these things and all these opportunities for businesses and ways to grow and then I see like the platform I've created to this point of being a real estate guy and nobody is talking about this digital real estate side, I'm like, Dude, this is my opportunity literally to like own. I don't want to say own, but like be a face of a multi-trillion dollar industry. You know, if you got guys like Donald Trump who are the face of towers and like commercial real estate in New York and you've got stones who don't even have a face, but you know, other guys who are the face of like, huge real estate things. So this is a new one and nobody's really prepared for it and it's going to be huge.
Joe: I am looking forward to talking to you about that while we're golfing because it's something I know zero about. I mean, I do know a little bit, but it's sometimes beyond me and I'm looking at your YouTube channel right now. Just a week ago, you did a video called How to Buy an NFT, A Beginner's Guide to Getting Started, so that's something that I'm going to be looking at here in a little bit. Then you have another one two weeks ago. What is an NFT? A beginner's guide to these videos. So.
Ryan: So let me tell you about that. So the question you just said was, I have no idea what any of this is about, which is like ninety nine percent of real estate investor. Still, you know, I was at a mastermind called Collective Genius, which I'm a part of.
Joe: Yeah. Are you there, too?
Ryan: OK, so I gave a presentation on the metaverse in real estate and I won the bell and it was great. But even after giving this presentation to the smartest investors in the country, like, I literally got asked the question guys, OK, like, that's like, That sounds great. I have a question, though. What is an NFT? And I was like, Holy crap, like if I just presented for an hour and we still don't even know that I'm assuming you guys know way more than you do. And so I just realized that for my own NFT and for what I'm about to do, I literally have to educate everyone as if they're kindergartners. And so those videos are I'm building basically a library that I can go point people to like, you know, for you, if you're like, Hey, Ryan, I know nothing about NFT, I'm going to say, great, here's a playlist and it just go through it in order. What is an NFT? How do you buy one? How do you store in a wallet, right? The basic fundamentals of it, right? And then I'm going to talk about. I'm actually filming this today. My project called Tykes. For anyone listening, Tykes.io T y k e s dot i o, you can go to our Discord community. You can follow us on Twitter. All that stuff. The reason I'm creating Tikes is to essentially create this first ever digital real estate mastermind. Like, if you buy this NFT, there's going to be a ton of other perks and things we do. But the premise is that I can get everyone who's interested in digital real estate on the same place and we can invest together. We can build together, we can learn from each other, we can have events where everyone's just learning about this and coming up with new innovations and ideas. That's where the magic is going to happen. And partnerships will be made where people make a lot of money and change the world too.
Joe: So just joined.
Ryan: There we go and discord.
Joe: That's another thing. Collect what the what the blankety blank is. Discord, although I do have a Discord channel with another crypto thing that I was dabbling in, but I appreciate rainbow. Seriously, you being open and honest about kind of what it is that you're doing and what you're passionate about. I think it's also cool that, you know, it's a whole multiple streams of income being kind of like, isn't it? I mean, if you want to in certain some certain ways, you can only grow so much doing one thing. Would you agree with that? And like for you, especially if you're like most entrepreneurs you have where it's like, what's the next shiny object that I can go chase? I might as well monetize all of this extra stuff that you're interested in, right?
Ryan: Yeah. So here's what I'll say to, you know, it's both good and bad. I've got all these different companies and they're all doing great and streams of income and all continue to grow in the coming years. And that's great. The bad part is, you know, we kind of have conversations like this where, you know, you're like, Holy crap, what about this? What about this or what that's like? And if you ask somebody like, what is Ryan known for? They'll be like, Well, I don't know. He's got all these things going on versus the guy who's the specific thing for that niche, you know? So it's like, dude, for instance, you brought up my friend Pace Moorby. We're doing some stuff together now to which I can't talk about yet.
Joe: But that's another guy, I mean, he's worse than you are, Ryan, he's God. He's got his hands in so many different things, and I know how he does it.
Ryan: But OK, there's all I'll say is at least pace is known for creative finance. It's like, dude. So he has got a thing behind him that he is known for. And yeah, he's got other things he's got going on, which, like I said, we're doing our own thing, which we haven't announced yet. But the thing I'll say about Pace's him and I are very different in how we approach our daily lives. I mean, he wants to work 16 hours a day and like, that's his deal. I want to work six hours a day, and that's it. And I want to go golf the rest of the time, and I want to just chill. And I want to just be, as you mentioned earlier, be as efficient as possible. I want these things on my schedule. And it's like, Look, I only got six hours to film five YouTube videos. How are we going to do it? Let's do it. And so it makes you think differently. But yeah, so pace is a good example of that. And yeah, he's got a ton of stuff going on.
Joe: Well, you know, you kind of you did plant your flag at the beginning being known as the flipping guy. Yeah. And I think kind of once you got established with that, you know, the in the internet marketing world, there's this Double Comma Club award, which is where you you get an award from Clickfunnels if you make a million dollars, right? Right. And I've been fortunate and blessed enough to have three of the one million and one of the ten million dollar awards here. But one of the things that Russell Brunson always talks about is be focused on one core product, one core product, one webinar, one traffic source, one one conversion tool like, you know, like a webinar or an application, whatever it is, until you make a million dollars. And once that thing is making a million dollars, then you can add other things to it. Maybe a higher level mastermind, maybe some lower entry level, cheaper products, you know, maybe a couple of different other spokes into the wheel. But until then, and this is important, I think for anybody listening to this raises find something, stick with it, make that your one thing until you're making at least a million dollars with it. And then you can start looking at growing and expanding from there. Would you agree with that two percent?
Ryan: But then it always goes down to, well, should you go deeper before you start going wide? And you know, it's did every entrepreneur's different paces, my buddy Jameel. I had him on my podcast and we were talking about that. He goes, Dude, I can only focus on Kigali and Astro. Like, That's it. And they're very similar, right? Like, what is his business once teaching his business? So it's like kind of the same thing. He's like, I don't know how you have all those businesses and how you make all this content, how you do all the stuff and it just goes back to like my personality is I cannot do the same thing every day like it would. It just doesn't fulfill me. And so I get a fulfillment out of building a business, systematize it, stepping back and letting it run and then doing it again and then doing it. You know, by the time I'm 40, man, I don't know how many businesses I'll have or whatever the case will be, but I do know that my criteria for starting a business is now so much more strict. Know I turned down ninety nine out of my ideas I have. And then the one idea is like, All right, this business, this business has to be better than all the previous businesses in terms of its ROI. It's upside. All that stuff. Nice.
Joe: OK, good. This this has been flying fast, too, Ryan. I got some questions I wrote down here. Talk about your real estate investing courses that you have. You have future flipper and you also have wealthy agent. And you also have this new thing called wealthy way, the wealthy way or something like that, right? Yeah. So talk about how you created those courses and why.
Ryan: Yeah. So once again, this is probably the problem with having so many things. I do even mentioned the wealthy way, which is my most passionate thing that doesn't make any money, but I'll get to that here in a sec. So feature flipper is real estate investing, mainly flipping houses and wholesaling. We talk about rentals and different things too, since I'm active in those as well. But you know, the core premise is like, let's teach people how to flip houses, because if you could flip a house, you could do anything you can wholesale. You can just decide to keep it as a rental. But the the core fundamentals of raising money, finding deals in managing construction apply to any realm of real estate. So that's our focus and it's great. We've got we actually got rid of our courses that you can still get them, but you have to get coaching. You know, we used to offer courses, we used to have coaching. Now it's just, hey, we have two products. We have rookie coaching and all star coaching. And so, you know, those are the offerings.
Joe: So it's high ticket only, right?
Ryan: Yeah, yeah. So our all star man. Mine is twenty five grand a year, and the rookie coaching is eight grand a year. And then we also have an event every quarter which people can go to when I'm actually announcing that today, by the way. So that's three grand to attend the event. It's a three day event, Super Bowl. So that's like, that's all future of Labor has on our core offerings there. Wealthy agent is free. So if anyone joins Reel under my partner Nick, they get wealthy agent free. So that one is really dope. I have some of my best real estate experts all across the country doing calls so three times a week, and we're talking about all those things I mentioned. You know how to increase your commissions, how to generate leads and market, how to become a better salesperson, how to do all this stuff that makes agents wealthy and then wealthy. Way is the one I'm most passionate about. That was something that actually started as a nonprofit. Yeah, and it ended up being easier just to launch it as a real business because I paid all this money to layer for a nonprofit and we just started like they wanted to box us in as a nonprofit of, like saying, Hey, well, you have to do exactly like your mission statement cannot change. Like if you're going to do this, you have to have all this stuff. And it's like, What happens if I just do it as a business that loses money? They're like, Well, yeah, then you can just do whatever you want. It's like, OK, that's way easier. I don't have to go through all this headache of getting it approved and all this.
Joe: Well, explain why you were trying to do that, though.
Ryan: So my vision I've talked about this on my podcast was originally I wanted to create a nonprofit for Christian entrepreneurs. Like that was my passion and my vision because, you know, as a Christian, for one, you don't meet a ton of other Christian entrepreneurs and like, you don't know where to find them. To most Christian entrepreneurs struggle with all the other things that they have to do. Like, Man, I'm working so much I have to perform for my business. I have to do all these things, and now I'm kind of neglecting my family because I'm working so many hours. Aw man, I'm neglecting my relationship with God because I'm not able to put the time towards it or they neglect their health because they're just whatever right? Like life is not just about business, and that's been my big message on my podcast and everything else, and I got so much feedback from people. They were like, Hey, how do you actually manage everything you have because you have two kids, you have a wife and you're manage all these businesses, make it like you're doing it different than other people. So how are you doing it? And I was like, You know what? I'm just going to make a course and I'm going to detail it step by step how I approach like my life, my routine, all this stuff and end up creating this course called the Wealth Builder Academy. And I created this acronym called Wealth, which stands for worship, education, affluence, lifestyle, team and health. And basically, it's just creating this acronym for which you can set goals under for all aspects of life. Because most people don't think about these things like, you know, I want a budget in every quarter, like a big, long vacation for my family. So how do I do that? How do I budget in the right kind of lifestyle and health, you know, workouts and diet and all these things. And so I create this acronym. I create this slogan for it called the wealthy way. It transforms from just being this Christian entrepreneur, you know, nonprofit to more of a just a mainstream kind of philosophy, a way of life, I guess, for entrepreneurs. And obviously, there are biblical elements to it. But it's by no means like, Hey, this is only Christians, like it's anyone and everyone now. And I also spent a ton of money developing a planner, which is a software that we give for free. So we've got thousands of users on that planner and they're using it every day. And I literally made this planner for me. I was like, This is what I want. It doesn't exist. So like tech team, let's make it. And so they made it. And with all these things we did, we got a discord for a wealthy way, too.
Joe: I just joined it. Yeah. You've been talking. I signed up. And this is amazing. Yeah. Yeah, super cool. Looks really nice.
Ryan: Yup. So I'm most passionate about that. We I made all those things and I just gave away for free and I was like, I just want people to go through this because I don't want people to think that, Oh, well, Gary says, you got to grind till, you know, friggin whatever. And I don't want people to think that, Oh, well, you know, Grant Cardone says this, and Tony Robbins does that. And Mike, look, I'm. Going to tell you, as a normal Christian dude who's got two kids and a family who wants to golf, who wants to stay healthy. Who yeah, wants to also have great businesses and stuff too like this is what I believe. This is what the Bible teaches, and this is what I think you can do that nobody's telling you. There's another path.
Joe: It's awesome. I I'm just I just signed up for your thing and I confirmed my email. You've got a wealth builder. Core values. Can you talk about this, your track, your wealth, certain principles. Talking about schedule morning routine, it's important knowing yourself, understanding risk, the power of being alone.
Ryan: We talk about that.
Joe: Delegation setting goals, doing the planner worship. I love how you're talking about your faith too. I've been doing my podcast since 2010 or 2011, so over 11 years now, and I just recorded a on the day before Easter. The other day I recorded my first podcast talking for like nine or ten minutes, about my faith, about my belief in Jesus and all that. And I was super nervous. And the audio was horrible too, because I was doing it while I was driving, but it was not using it. For some reason, it wasn't picking up the microphone on my phone. It was picking up the microphone in the car. But it was good enough to hear. And you know, people I think have known I'm a Christian because I don't I don't curse on my channel for the most part. But it was the first time I've ever really openly talked about it, and I gave people a fair warning at the beginning. And I said, And by the way, if you're listening to this now on the audio podcast, you just go back a couple of weeks and you'll see it there. But it's cool that that you're talking about it and you're talking about tithing, which so important, isn't it?
Ryan: Yeah. You know, like I said, for me, I truly try to make faith my top priority. I mean, like, look, our life on this Earth is so small, especially when you think of it in the span of eternity. And so I would encourage everyone listening that, you know, if you're so worried about your business, it actually makes you less stressed when you actually put it all into perspective, you're like, Man, I'm so worried about this one little problem right now. And if you look at the span of a turn it, you're like, Why am I so stressed out about this? You know, and if you have your faith in something eternal, it's it just changes your mindset on everything you do, and it guides you in a totally different way. That, like I said, just all these other influencers aren't teaching you because I mean, they're not Christian. And, you know, maybe their faith is in their business or their own brand or influence. And I can tell you, for me, I never want to go down that path, and I do know that God has called me to be different, right? Like, Christians should always be different than the rest of the world. If you're not, then you might want to evaluate whether you're really a Christian or not. But ironically, not ironically. But, you know, yesterday was Easter, and it was also my birthday. First time ever, my been on Easter and I actually turned thirty three. Wow, which is my Jesus year, as some people call it. And I'm like, Dude.
Joe: Oh, because he died when he was thirty three.
Ryan: And I'm like, What does God have in store for me right now? Like, why am I turning thirty three on Easter the day Jesus was resurrected? And I'm like, I don't know what God's calling me to do this next phase of my life, but I do believe the wealthy way and a lot of these other things are going to play a huge part. I'm actually rebranding my podcast in the Wealthy Way. I don't even think I've ever said that publicly, but everyone here gets a sneak peek. Was writing a book so like, I'm all in on building the wealthy way movement, and I just hope that it changes people's lives and it brings them to Jesus. And, you know, at the end of the day, as far as business goes it, I'll put as much money and resources as I need to continue to grow it and just build that brand.
Joe: Nice, Dominique says. Happy birthday, by the way.
Ryan: Thanks, Dominique.
Joe: So that is awesome. You know, I want to support you in any way I can ruin. This looks super cool. I'm glad that you're you're talking about it. You're right. There's not a lot of people that kind of talking about how wealth and faith intersect. You know, there's a lot of people in the Christian world who think wealth is bad. And there's also people who aren't Christians, maybe looking at Christians who are wealthy and think that there's somebody that they're not. But I do believe God wants to bless his kids, you know, and has blessed us to be a blessing to others. And that's the primary reason why he gives us wealth is so that we can be generous and help other people help the poor and use it to build his kingdom and spread the gospel around the world. That's that's where I stand, by the way. One of my favorite books. Have you heard of it? It's the blessed life. By Robert Morris.
Ryan: No, I haven't, I'll have to read it.
Joe: Fantastic, really, really good book. All right. So guys, if you want to check out the wealthy way, first of all, just go to Ryan's website. Ryan Pineda dot com but check out wealthy Way dot com wealthy way. Dot com. Boy, you're getting a lot of happy birthdays here from everybody.
Ryan: I love it.
Joe: Cool. So the that's that's kind of one of your main things. You're creating your rebranding your podcast. Did you see you're writing a book about the wealthy way? Yeah, it's very good. And what else do you got in the hopper now that you're working on?
Ryan: You know, what's funny is, you know, I have so many things going on, right? People like, how do you manage it? And then that's always the next question. OK, so like, that's just who you are now. So what are you working on? Because I find some time. Yeah, obviously you're doing something new. So, yeah, we're buying more multifamily. The goal is to buy a thousand units this year. I think we can do it. You know, I think like I mentioned with the NFT, that is my top, I guess, long term business priority. So Tikes, I would guess that NFT will be released in the next 75 days. That's the goal. And with Tikes, I'm building out a back in business for it. So I haven't publicly talked well. I've talked about that there will be a business, but yeah, it's going to be a crypto, you know, digital real estate business that doesn't exist. And yeah, I think with with digital real estate, man, it's something it's going to be a trillion dollar industry. And if I had to look at and my goal isn't to be like a billionaire or anything like, I'm just literally I'm concerned with how much money I have today, like more than I ever thought I would. And I just want to get better every day, like, that's the goal. But if I had to say, like, I truly believe that I could become a billionaire from what is going to happen in digital real estate. And so that's kind of where I put my eggs. It's like, Man, these businesses that are running, they're great. But I want to be a pioneer for this digital real estate space as it starts to grow.
Joe: Well, I can tell you what I'm going to do when we're done with this podcast. I'm going to watch you two videos right here. What is an NFT and how to buy an NFT on your YouTube channel? And yeah, I've been thinking about this hearing. Other people talk about it for long enough. I want to figure out for myself. It sounds pretty exciting. Then, does it?
Ryan: NFTs are nuts, man. I mean, just crypto in general is nuts. But yeah, it's funny. Just like the world is going to change very quickly here in the next few years for how we transact and whether it be money or houses and deeds, or how we secure properties, how we take collateral, like it's going to change really fast. And I tell people this all the time because we're like, Well, how quickly do you think all this will happen, right? You know, you're talking about title companies using the blockchain. I just think about it, right? The blockchain you cannot fake, there's no forgery like it is what it is. And so the reason we spend all this money on title insurance is because anybody could forge it in like the county record in like, you know, that's why you get insurance. But that could never happen on the blockchain. And so people are like, Well, how long is that going to take? Like, you got to get all these counties to switch and all this stuff? And I'm like, I don't know how long it's going to take if I had to guess at somewhere between five and 10 years before, it's like a normal thing. But if you think about how fast technology is changing now, I would highly encourage you guys to look into something called Moore's Law. Just go YouTube it talk about how technology's exponentially growing. But I would also just look at how the title companies have adapted in just the last 10 years. So 10 years ago, if you wanted to go buy a house, somebody from the title company literally had to go run it down to the county recorder and like, hand-deliver it and they would record it and be done right. That was 10 years ago, maybe even less. And then sometime after that, they started getting E! Recordings where, you know, now you don't have to go physically, go there, they can record it. And now the deal is done. Well, then COVID changed a lot of things and accelerated it, and it was like, Yeah, you don't even need a physical notary anymore. Like we can do virtual notaries. And you just start seeing this progression of like the technology we have now and then being forced to start adapting. Because if they don't, a competitor well, and the moment a competitor comes in and says, Hey, you know what? We don't need that. This is going to be way easier. And here's why it's cheaper to everyone is forced to adapt or their company dies. And so I think technology and title companies are going to change a lot quicker than we think. And I think just to give another example. You know, the way that we buy houses today is going to change. Most people like the thought of not seeing a house 10 years ago would have been crazy, right? You you go inside the house, your realtor shows you whatever. Right? Like so many people just buy houses on Zillow today. Like this? See the pics. Yeah, let's put an offer. And we're good. Well, the moment we have augmented reality or virtual reality to go walk that house, it's going to make things totally different because now you can go walk every house you want to see, you can go see the neighborhood. That's where Matterport Matterport got really famous for these 3D tours. Their goal is not to do 3D tours. Their goal is to do virtual reality. And that's what they're working on because they know the future is. Man, I'm going to put on my Oculus and I'm going to go walk every house I'm thinking about. And if your house doesn't have, you know, the virtual reality, it ain't selling as good as the ones that do. Yeah. And so everyone will get it. And then I can go walk this house and I've seen it, you know, and buyers agents don't go to waste so much time anymore. They're simply at that point, kind of like a transaction coordinator where I want that. All right. Let's all negotiate for you. I'll make sure the paperwork is good. Like, let's go.
Joe: There's going to be a brand new realtor certification thing at the end of all these realtors names now for like meta certified.
Ryan: Oh one hundred percent. And if you're not, you know, you're going to lose a lot of business.
Joe: Yeah, I'm trying to type in wealthy way dot com right here. I think I got it. Wealthy Way dot com Ryan Pineda dot com. Go check him out on YouTube. Tick tock. Know I didn't even get to talk to you yet, Ryan. I wanted to ask you, but we're at the top of the hour here. But I wanted to ask you your content schedule how you create so much content. But I think you did a video recently, didn't you? Where you didn't you did you interview? I was looking forward to earlier and I couldn't find it. You were interviewing somebody who was helping you with your video editing. Yeah. Your podcast or something. Was that right?
Ryan: Yes. One of my buddies, his name is Ryan McGinn. He actually spoke at my event a couple of weeks ago, and we we held a little 60 day boot camp together on building content and his specialty short form content. I found him on Tik Tok over a year ago. Know I just saw his content and I was like, Dude, you make really good content. Have you thought about doing this for other people? And at the time, he had one other client. This is one of the client was great caught out because I had actually saw Grant Cardone videos popping up after I had already seen Ryan for a while. And then all of a sudden I see Grant Cardone's videos looking very similar to Ryan's, and I go, Hey, are you doing great cartoons, videos? And he's like, I can't say, but I have a client. And I was like, OK, well, whoever it is, you're doing it for how much you want, like, do mine. And so he started doing mine for me over a year ago, and now that style that you see that I do and Grant Cardone does and promos he does. They all stemmed from him. And really, you know, everyone else copies us now because we kind of all originated it. And, you know, so he's helped me out for, like over the last year. We were pretty close together from my content. And he trained my team on how to basically emulate his style and pick out great clips from my podcast and other things and make content around it. So I would say the majority of my short form content that you see is repurposed, so it takes literally no effort for me. That's that's why it's so great. In this way, we can create a release, so much content because it's not dependent on me.
Joe: And are you seeing any kind of impact? Because when I go to somebody's YouTube channel and then I go to their videos tab and I'm looking for some content, but all I see a bunch of shorts, right? I'm doing a lot of scrolling. Are you seeing that help or hurting your video views or subscribers or engagement in any way?
Ryan: So a couple of things. One is YouTube started promoting shorts. You know, I guess late last year there were like wanting people to post shorts, and most big creators didn't want to do it because they don't want to mess with their channel, right? So while some people did do it and I did it too, I was just like, Whatever, just do three a day, like what? We have the content, it's not like I have to make anything else. We might as well post on there and I got a ton of subscribers from doing it. Now I do think it did impact longform views. One hundred percent, but you got to look at the cost. It was like, dude, that month I got 10 million views of short form video and even and I got 30000 new subs like, wow, I'll take the trade off all day. And so now we have stopped posting shorts on my YouTube channel for the reason you mentioned because it's definitely slowed down the algorithm. Has changed that kind of, I guess, era where they're just heavily promoting them isn't as much anymore. So I don't think the trade off is worth as much today, but I don't think there's anything wrong with posting some shorts on your channel every week, like just don't do it like me, where I posted 30 of them a week and you know, I was just messing with all my content. Now, I think my team privatized all those so that my channel looks clean again. But even to, it's weird because if you look on desktop, it shows all the shorts. But if you look on your phone, it doesn't show. And so most people are on mobile. So if you're looking on your phone, you're not seeing that for videos.
Joe: Well, that's interesting because when I click on videos on your channel right now, I don't see. Well, can you put thumbnails on shorts?
Ryan: You could, but we don't. Yeah, I private in them all. OK. Yeah. I kind of got the juice out of the squeeze and then I clean the channel back up again.
Joe: OK, good for you.
Ryan: But I think shorts are great. You asked about the rest of my schedule, so I don't really film too many shorts once a month. I will spend an entire day filming some direct content for shorts. So if you ever see ones where it's like me, it's not a chopped up, repurposed video. It's because I film them all in one sitting and I'm like at like 40 or 50 of them. And Ryan helps coach me through it. He'll have a bunch of questions set up, and we'll get on a zoom for six hours and he'll be like, Hey, OK, what do you think about this? And I'll just start talking and then they'll make some good videos out of it. But the rest of the week I filmed three YouTube a week, so Monday I'll typically knock out every YouTube video, so I got to film a couple after this. And then Wednesday, I usually film to podcast and I do two podcasts a week and that's my schedule, dude. Like Monday and Wednesday, I film and the rest of the week, I don't play golf and kind of take whatever meetings I got to take.
Joe: Well, that's awesome. Well, you're an inspiration, Ryan. Appreciate you being on my show. Yeah, man. Looking forward to hopefully playing some golf with you in a couple of weeks in St. Louis.
Ryan: Let's do it, dude. I won't charge you either man.
Joe: I won't charge you either like you did. All right, cool, wealthy Wacom Ryan Pinata dot com and appreciate you being on the show, Ryan. Go check him out and sign up for his wealthy way, saying, I just I'm looking at it right now. It looks really awesome. And the same with the Tykes T y k e s dot i o. His new NFT project. T y k es. Dot i o. And thank you, Ryan. We'll see you later.
Ryan: Thanks for having me on, Joe.
Joe: See you guys. Everybody take care of a good one. Bye bye.