Marketing is one of the key pillars of a real estate business and it’s important to figure out which strategies work best for you. Strategies can be broken down into either proactive or reactive approaches. Cold calling and texting are solid examples of proactive outreach. Passive strategies like Facebook pay-per-click (PPC) and direct mail are considered reactive strategies. Whether you farm out the work to a VA or you do it yourself, the most important thing is that it gets done. In real estate, marketing keeps feeding the machine, so you have a constant flow of leads and opportunities.
Many people are experiencing success with direct mail, but response rates depend largely on your targeted location. Texting is another popular strategy, but new laws may make outreach a bit more difficult and deliverability rates can be inconsistent at times. The recent changes to Facebook PPC have led folks to move towards casting a nationwide net instead of targeting specific regions. No matter which strategy you choose, make sure you’re tracking your KPIs so you can do more of what works and get rid of what doesn’t. Being able to pivot quickly directly influences your success.
Watch and learn:
Listen and learn:
- Examples of proactive and reactive marketing strategies.
- How Gavin built his cold calling strategy and how he keeps it running.
- The pros and cons of using texting, direct mail, and Facebook PPC.
Mentioned in this episode:
What are you thinking?
First off, we really love feedback, so please click here to give us a quick review in iTunes! Got any thoughts on this episode? We’d love to hear ’em too. Talk to us in the comments below.
Enjoy this podcast? Share the love!