Krista Mashore is a Social Media Marketing Master who leverages her platforms to make $1M+ every month. She’s killing it as a successful real estate and well known online coach and consultant. Krista walks the talk. She’s a master of social media and has built her millions from the ground up and defeated all the odds, which started at the age of 13 when she left home due to an abusive situation. She found herself on the streets or living in friend’s closets, until she broke the law and landed in juvy. She eventually went to a group home and then a foster home until she turned 18. All that time feeling like she would never be good enough and always be an outcast. But years later after finding out her husband had an affair, her accounts drained of cash, and with two little girls she refused to let bounce from home to home like she did growing and mortgage to pay, she knew she had to make it happen.
So she hunkered down, learned the skills, and invested in her real estate business, selling 69 homes that first year and over 100 nearly every year since. She’s generated $25M by leveraging Social Media Marketing and paying attention to the trends. When she noticed houses depreciated 65%, she became a foreclosure specialist and became known as the foreclosure queen. And when the market turned around, so did she by using social media marketing to take her title from foreclosure queen to your favorite real estate agent by adding value and changing how she is seen online.
Krista has harnessed the power of watching for change and being a student of what is working now. And what is ALWAYS working? Content Marketing. Adding value and becoming known as the trustworthy expert in your field. Krista says, no matter what your business is, you must be a marketer first. You need to connect with your people on a deeper level, add value, and show up where they are because on average people will research something around 179 days prior to making a decision and you want to be that familiar face they know and trust when that time comes.
Her key to success online is to commit to consistently producing content correctly online. It is the genius behind her social media and her ad strategies. Ultimately, people want to buy or work with someone who is familiar to them and you do that by consistently showing up in their feeds and adding value.
Watch and Learn:
Listen and learn:
- Krista’s incredible story about her journey from homelessness, juvy, and the foster system to highly successful business owner and content marketing guru.
- How to create relationships with strangers on social media so they know, like and trust you and will buy from you.
- How to establish yourself as the expert in your industry and become the go-to person for the products and services you provide.
Mentioned in this episode:
- Krista Mashore on Facebook
- Kirsta Mashore on Instagram
- Krista Mashore on YouTube
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