Today’s show is all about marketing, specifically using social media. Special guest Nate Armstrong is going to tell us all about how he turned his business around by using social media marketing.
Look, everyone is on social media all the time, and you might even be watching me on YouTube right now. Why not use these tools to help grow your business?
Nate shows us how to combine targeted ads with an organic marketing strategy. You’ve got to get yourself out there on the different platforms. Facebook is a great one to use because of how Groups work. A Facebook group is kind of like your own virtual party; you can create a niche group and bring together a whole bunch of people who want to hear your message.
He shows us exactly how to pick a niche and research it on Facebook, and then how to turn that into a working Group or Business Page. Then, once your organic marketing is running smoothly, you can supplement it with paid ads. The ads really just increase your exposure on the platform, so you need to have a good online presence first.
This is where your relationship-building skills are going to pay off. Be someone that the sellers want to work with, and they’ll come to you with deals.
Watch and Learn:
Listen and learn:
- Be someone the sellers want to work with.
- How to build an organic marketing strategy with Facebook Groups.
- Choose, research, and target a niche.
- Once established, boost your online presence with paid ads.
Mentioned in this episode:
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