Today we talk to Trevor Mauch, founder, and creator of the online real estate platform Carrot. Trevor brings the data and shows us a few different marketing strategies that really work.
What’s next when it comes to real estate marketing? Cold calling, flyers, text campaigns? There is a time and place for these forms of marketing, but many times, these marketing methods create inconsistent results at best. They may work for a short amount of time, but soon you’ll have to switch things up again. The inconsistency and unreliability of these methods are stressful. These methods are known as Hamster Wheel Marketing. This is a kind of marketing that keeps you running on a hamster wheel to stay successful. Continually cold calling, then sending texts, then running radio ads, you are just continually working. You may have a handful of short-term payoffs but won’t see as much success in the long run.
What you want to look at is organic search and SEO. If you really get in front of google searches, these methods are very effective and consistent and will work for you in the long term. If you put in the time and energy ahead of time, your investment will pay dividends. Trevor calls this kind of marketing Evergreen Marketing. Putting in the time and effort now can pay off for months or even years. You need to build momentum now, to pay off big in the long run.
So how can you implement Evergreen Marketing? Use your social media. Pick a niche and market within your niche. Create content that people find helpful and that directs them to your website and business. When people are searching for something specific within your niche, they are going to find you and reach out. Once people are interested, they will want to vet and verify you. They want to know who you are. Be sure to build testimonials, experiences, and before and after examples into your website so people get a good feel for what you can do. Putting in the effort now is sure to pay off for you in the long run.
Watch and Learn:
Listen and learn:
- The importance of Evergreen Marketing.
- What is the 2-6-1 method?
- What is a hybrid model?
Mentioned in this episode:
- Sign up for Carrot!
- Book: You Suddenly Lose Everything: 30 Days by Russel Brunson
- Trevor’s podcast Carrotcast
- Trevor on Instagram
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